IDEAS home Printed from https://ideas.repec.org/a/bjx/jomwor/v2025y2025i1p512-515id725.html
   My bibliography  Save this article

The Role of BNPL application in Boosting Consumer Purchasing Power During Economic Downturns: An Analytical Review and Strategic Implications

Author

Listed:
  • Abdul Qadir Jaelani
  • Mahir Pradana

Abstract

This study explores the influence of Buy-Now-Pay-Later (BNPL) application on consumer purchasing power during economic downturns. By providing a buy-now-pay-later option, BNPL application offers consumers financial flexibility that is particularly crucial in times of economic uncertainty. The research employs both quantitative and qualitative methods to analyze data from consumer surveys and expert interviews. Results indicate that BNPL application significantly enhances consumer spending capacity by allowing deferred payments, thus maintaining purchasing activity even during financial strains. However, potential risks such as increased consumer debt are also discussed. The study concludes with strategic implications for e-commerce platforms and policymakers, suggesting ways to maximize the benefits of BNPL application while mitigating its drawbacks. This research contributes to a deeper understanding of financial technologies in supporting consumer spending and offers actionable insights for future economic resilience.

Suggested Citation

  • Abdul Qadir Jaelani & Mahir Pradana, 2025. "The Role of BNPL application in Boosting Consumer Purchasing Power During Economic Downturns: An Analytical Review and Strategic Implications," Journal of Management World, Academia Publishing Group, vol. 2025(1), pages 512-515.
    • Handle: RePEc:bjx:jomwor:v:2025:y:2025:i:1:p:512-515:id:725
    as

    Download full text from publisher

    File URL: https://managementworld.online/index.php/mw/article/view/725/422
    Download Restriction: Access to full texts is restricted to Journal of Management World
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjx:jomwor:v:2025:y:2025:i:1:p:512-515:id:725. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucía Aguado (email available below). General contact details of provider: https://managementworld.online/index.php/mw/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.