The Role of Work Culture Based on Local Wisdom of Ide to Malaqbi and Bureaucratic Reform in Enhancing the Effectiveness of Public Service Performance

The erosion of local wisdom values has led to challenges in adopting local culture as a standard for work and behavior among government officials. Particularly in the era of globalization, behavioral attitudes have shifted away from these values. Coworkers' achievements are no longer viewed as motivation but rather as tools for undermining others, and the sense of shame for making mistakes has diminished significantly. Therefore, this study on the adoption of the local culture Ide to Malaqbi as a work ethic alongside bureaucratic reform to enhance the effectiveness of public service performance represents a groundbreaking initiative in West Sulawesi entities. The respondents comprised 115 users of licensing and non-licensing services. Data collected and analyzed using the SEM-Amos method revealed that office service performance significantly improved when the local cultural concept of Malaqbi was adopted as a work ethic. This is attributed to the application of the Mandar ethnic community’s local values, which enhance motivation, communication, and create a more conducive work environment, ultimately leading to better work outcomes. These findings underscore the importance of public service office performance in aligning and integrating the Ide to Malaqbi culture, based on local wisdom, with bureaucratic reform. Good office performance facilitates the integration of local values with the structural and procedural changes brought about by bureaucratic reform, thereby improving the quality of public services and ensuring these services meet the needs and expectations of the community.