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The impact of Firm Generated Content (FGC) and User Generated Content (UGC) on the intention to use telehealth services

Author

Listed:
  • Tuan Van Pham

    (National Economics University, Hanoi, Vietnam)

  • My Ha Nguyen

    (National Economics University, Hanoi, Vietnam)

  • Linh Khanh Nguyen

    (National Economics University, Hanoi, Vietnam)

  • Yen Phi Hoang

    (National Economics University, Hanoi, Vietnam)

  • Thu Hoai Tran

    (National Economics University, Hanoi)

  • Linh Ngoc Khanh Hoang

    (National Economics University, Hanoi, Vietnam)

Abstract

The purpose of this paper is to explore the ability of the combination of Theory of Reasoned Action (TRA) and Information Adoption Model (IAM); to predict and explain how Firm-Generated Content (FGC) and User-Generated Content (UGC) influence the intention to use telehealth services in Vietnam. A total of 751 citizens participated in this study based on the non-probability convenience sampling method. They completed the survey questionnaires, which consisted of 31 items rated on a 5-point Likert scale. The authors analyzed the quantitative data by using structural equation modeling. The results from SEM demonstrated the positive relationships in the proposed research model. This study adds to existing research on how FGC and UGC affect citizen intentions, particularly within the healthcare industry. Based on the study findings, the authors propose several recommendations for the application of FGC and UGC in telehealth services offered by hospitals and healthcare facilities.

Suggested Citation

  • Tuan Van Pham & My Ha Nguyen & Linh Khanh Nguyen & Yen Phi Hoang & Thu Hoai Tran & Linh Ngoc Khanh Hoang, 2025. "The impact of Firm Generated Content (FGC) and User Generated Content (UGC) on the intention to use telehealth services," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(2), pages 37-50.
    • Handle: RePEc:bjw:econen:v:15:y:2025:i:2:p:37-50
    DOI: 10.46223/HCMCOUJS.econ.en.15.2.3294.2025
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    1. Herr, Paul M & Kardes, Frank R & Kim, John, 1991. "Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 454-462, March.
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    More about this item

    Keywords

    firm generated content; user generated content; theory of reasoned action; information adoption model; telehealth services;
    All these keywords.

    JEL classification:

    • E00 - Macroeconomics and Monetary Economics - - General - - - General
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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