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The antecedents and outcomes of export market orientation: A bibliometric analysis

Author

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  • Nguyen Ngoc Duy Phuong

    (School of Business, International University, Vietnam National University)

  • Dinh Hoang Tu

    (School of Business, International University, Vietnam National University)

  • Dang Thao Van Anh

    (School of Business, International University, Vietnam National University)

  • Tran Anh Tu

    (School of Business, International University, Vietnam National University)

Abstract

Export market orientation has always been a central issue in the study of international business and marketing. Therefore, it is essential to put effort into understanding the concept and its application in real-life business. Following in-depth studies and critical review papers in previous years, this research paper focuses on synthesizing and analyzing empirical studies in the period from 2015 to 2021, revolving around theoretical issues, context, the main features of the object, and the methodology. Within a predetermined time frame, twenty critical papers on export market orientation were selected and analyzed. The result reveals in detail that there are sixteen antecedents and five outcomes of export market orientation, as well as a total of eight moderators and seven mediators influencing their relationships. Findings have indicated that in recent years, models and theories of earlier eras have been developed and many of them have reached maturity.

Suggested Citation

  • Nguyen Ngoc Duy Phuong & Dinh Hoang Tu & Dang Thao Van Anh & Tran Anh Tu, 2022. "The antecedents and outcomes of export market orientation: A bibliometric analysis," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 12(2), pages 44-64.
    • Handle: RePEc:bjw:econen:v:12:y:2022:i:2:p:44-64
    DOI: 10.46223/HCMCOUJS.econ.en.12.2.2143.2022
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    References listed on IDEAS

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    1. John W Cadogan & Adamantios Diamantopoulos & Judy A Siguaw, 2002. "Export Market-oriented Activities: Their Antecedents and Performance Consequences," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(3), pages 615-626, September.
    2. John W Cadogan & Adamantios Diamantopoulos & Charles Pahud de Mortanges, 1999. "A Measure of Export Market Orientation: Scale Development and Cross-cultural Validation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 30(4), pages 689-707, December.
    3. İpek, İlayda & Bıçakcıoğlu-Peynirci, Nilay, 2020. "Export market orientation: An integrative review and directions for future research," International Business Review, Elsevier, vol. 29(4).
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