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Disruptive Business Model Innovation and Digital Transformation

Author

Listed:
  • Tomičić-Pupek Katarina

    (University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia)

  • Furjan Martina Tomičić

    (University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia)

  • Pihir Igor

    (University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia)

  • Vrček Neven

    (University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia)

Abstract

Background Innovating how organisations run their business is a strategic decision to create more value for customers using or consuming the product and/or service provided. In addition to the incentive of everybody embracing digital transformation, digital technologies, and digital innovation, which frame changes of operating business models today, disruptions, i.e., another incentive that occurs suddenly and impacts globally, all force businesses to adapt and change. Objectives This research aims to provide a conceptual model that can be used for organisations to evaluate and propose feasible options for responding to disruptions that influence the businesses’ strategic innovation initiatives while assisting decision-makers in choosing the most appropriate option. Methods/Approach Considering internal and external factors that influence digital transformation, the conceptual framework is designed to assess readiness and willingness to transform and create opportunities for future success digitally. Results A conceptual framework was developed, tested, and demonstrated in a case study. The case study organisation rated positively the composition of steps to be perf readiness and willingness and choose the most feasible option to change. Conclusions:The digital environment and the influence of disruptions force organisations to change. The conceptual framework developed in this research helps the management choose the most feasible change option about the real as-is and the desired to-be state.

Suggested Citation

  • Tomičić-Pupek Katarina & Furjan Martina Tomičić & Pihir Igor & Vrček Neven, 2023. "Disruptive Business Model Innovation and Digital Transformation," Business Systems Research, Sciendo, vol. 14(1), pages 1-25, September.
    • Handle: RePEc:bit:bsrysr:v:14:y:2023:i:1:p:1-25:n:2
    DOI: 10.2478/bsrj-2023-0001
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    References listed on IDEAS

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    5. Trevor Clohessy & Thomas Acton & Lorraine Morgan, 2017. "The Impact of Cloud-Based Digital Transformation on IT Service Providers: Evidence From Focus Groups," International Journal of Cloud Applications and Computing (IJCAC), IGI Global, vol. 7(4), pages 1-19, October.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Digital Transformation; Business model innovation; Disruption; Framework; Assessment; Case study;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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