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Performance Measurement of Vietnamese Publishing Firms by the Integration of the GM (1,1) Model and the Malmquist Model

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  • Nguyen Xuan-Huynh

    (Vietnam National University, Vietnam)

  • Luu Quoc Chien

    (Thanh Dong University, Vietnam)

Abstract

Background: In the new technology context, the publishing industry cannot continue to maintain its business operations and to develop relying solely on traditional product offerings, such as books, magazines, and newspapers. There needs to be an expansion into innovative products, such as e-books, micro-publishing, and websites. Objectives: The paper addresses the factors influencing financial reports of Vietnamese publishing firms using two methodological approaches, namely the Grey first-order one variables (GM,1,1) model in the Grey theory and the Malmquist model in the data envelopment analysis (DEA). Methods/Approach: The GM(1,1) model predicts the future period of 2020–2023 based on the historical time series analysis. The Malmquist model presents catch-up, frontier-shift, and Malmquist Productivity Index (MPI) in whole terms. Results: The analysis provides an overview of the publishing industry in Vietnam. The final empirical results show that twelve companies reached a production efficiency higher than 1 and fourteen companies are expected to attain a productivity score higher than 1. Conclusions: Only a few firms do not need to change significantly; however, the remaining firms must re-evaluate their current operations.

Suggested Citation

  • Nguyen Xuan-Huynh & Luu Quoc Chien, 2021. "Performance Measurement of Vietnamese Publishing Firms by the Integration of the GM (1,1) Model and the Malmquist Model," Business Systems Research, Sciendo, vol. 12(1), pages 17-33, May.
    • Handle: RePEc:bit:bsrysr:v:12:y:2021:i:1:p:17-33:n:12
    DOI: 10.2478/bsrj-2021-0002
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    References listed on IDEAS

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    1. Noella Edelmann & Judith Schoßböck, 2020. "Open Access Perceptions, Strategies, and Digital Literacies: A Case Study of a Scholarly-Led Journal," Publications, MDPI, vol. 8(3), pages 1-22, September.
    2. Chia-Nan Wang & Hector Tibo & Van Thanh Nguyen & Duy Hung Duong, 2020. "Effects of the Performance-Based Research Fund and Other Factors on the Efficiency of New Zealand Universities: A Malmquist Productivity Approach," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
    3. Chen, Zhongfei & Tzeremes, Panayiotis & Tzeremes, Nickolaos G., 2018. "Convergence in the Chinese airline industry: A Malmquist productivity analysis," Journal of Air Transport Management, Elsevier, vol. 73(C), pages 77-86.
    4. Qian, Wuyong & Wang, Jue, 2020. "An improved seasonal GM(1,1) model based on the HP filter for forecasting wind power generation in China," Energy, Elsevier, vol. 209(C).
    5. Liu, Fuh-Hwa Franklin & Wang, Peng-hsiang, 2008. "DEA Malmquist productivity measure: Taiwanese semiconductor companies," International Journal of Production Economics, Elsevier, vol. 112(1), pages 367-379, March.
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    More about this item

    Keywords

    Vietnamese publishing firms; GM(1; 1) model; Malmquist model; production efficiency;
    All these keywords.

    JEL classification:

    • G17 - Financial Economics - - General Financial Markets - - - Financial Forecasting and Simulation
    • N25 - Economic History - - Financial Markets and Institutions - - - Asia including Middle East
    • P34 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - Finance

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