IDEAS home Printed from https://ideas.repec.org/a/bit/bsrysr/v11y2020i1p89-105n7.html
   My bibliography  Save this article

A Content Analysis of International Airline Alliances Mission Statements

Author

Listed:
  • Seo Gang-Hoon

    (Graduate School of Business Administration, Kobe University, Kobe, Japan)

Abstract

Background: Mission statements have come to play an important role as tools for organizational value sharing.Objectives: This study aims to shed light on what types of values are highlighted in international airline alliance members’ mission statements, and whether there are significant differences or not.Methods/Approach: Quantitative content analyses have been conducted with the goal to investigate mission statements of 61 members of international airline alliances: Star Alliance, SkyTeam, and oneworld.Results: Frequency test outcomes reveal that “philosophy”, “self-concept” and “location” are the predominant components in oneworld, “philosophy” is the primary component in SkyTeam, and “philosophy” and “customer” are the focal components of Star Alliance. According to chi-square tests, Star Alliance members emphasize “customer” more often than others do, and oneworld members highlight “profitability” more often. One-way Anova tests with a post hoc analysis reveal that Star Alliance members cover more components than SkyTeam.Conclusions: The theoretical implication of these findings is that they reveal the existence of unique values among international airline alliances members offering a competitive advantage. As a practical implication, these findings will be helpful for international airline alliances and airline managers for comparative purposes.

Suggested Citation

  • Seo Gang-Hoon, 2020. "A Content Analysis of International Airline Alliances Mission Statements," Business Systems Research, Sciendo, vol. 11(1), pages 89-105, March.
    • Handle: RePEc:bit:bsrysr:v:11:y:2020:i:1:p:89-105:n:7
    DOI: 10.2478/bsrj-2020-0007
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/bsrj-2020-0007
    Download Restriction: no
    File URL: https://libkey.io/10.2478/bsrj-2020-0007?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Oum, Tae H. & Park, Jong-Hun & Kim, Kwangsoo & Yu, Chunyan, 2004. "The effect of horizontal alliances on firm productivity and profitability: evidence from the global airline industry," Journal of Business Research, Elsevier, vol. 57(8), pages 844-853, August.
    2. Christopher P. Wright & Harry Groenevelt & Robert A. Shumsky, 2010. "Dynamic Revenue Management in Airline Alliances," Transportation Science, INFORMS, vol. 44(1), pages 15-37, February.
    3. Ireland, R. Duane & Hirc, Michael A., 1992. "Mission statements: Importance, challenge, and recommendations for development," Business Horizons, Elsevier, vol. 35(3), pages 34-42.
    4. Kleymann, Birgit & Seristö, Hannu, 2001. "Levels of airline alliance membership: balancing risks and benefits," Journal of Air Transport Management, Elsevier, vol. 7(5), pages 303-310.
    5. Weber, Karin & Sparks, Beverley, 2004. "Consumer attributions and behavioral responses to service failures in strategic airline alliance settings," Journal of Air Transport Management, Elsevier, vol. 10(5), pages 361-367.
    6. Tiernan, Siobhan & Rhoades, Dawna & Waguespack, Blaise, 2008. "Airline alliance service quality performance—An analysis of US and EU member airlines," Journal of Air Transport Management, Elsevier, vol. 14(2), pages 99-102.
    7. Min, Hokey & Joo, Seong-Jong, 2016. "A comparative performance analysis of airline strategic alliances using data envelopment analysis," Journal of Air Transport Management, Elsevier, vol. 52(C), pages 99-110.
    8. Lin, YiHsin & Ryan, Chris, 2016. "From mission statement to airline branding," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 150-160.
    9. Mirjana Pejić Bach & Živko Krstić & Sanja Seljan & Lejla Turulja, 2019. "Text Mining for Big Data Analysis in Financial Sector: A Literature Review," Sustainability, MDPI, vol. 11(5), pages 1-27, February.
    10. Law, Kris M.Y. & Breznik, Kristijan, 2018. "What do airline mission statements reveal about value and strategy?," Journal of Air Transport Management, Elsevier, vol. 70(C), pages 36-44.
    11. Jeevan Jyoti & Jyoti Sharma, 2012. "Impact of Market Orientation on Business Performance: Role of Employee Satisfaction and Customer Satisfaction," Vision, , vol. 16(4), pages 297-313, December.
    12. Kenneth Button & Kingsley E. Haynes & Roger E. Stough, 1998. "Flying into the Future," Books, Edward Elgar Publishing, number 1470.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dmitry A. Ruban & Natalia N. Yashalova, 2021. "Lost in Missions? Employees as a Top Strategic Priority of the World’s Biggest Banks," JRFM, MDPI, vol. 14(2), pages 1-11, January.
    2. Schmalz, Ulrike & Ringbeck, Jürgen & Spinler, Stefan, 2021. "Door-to-door air travel: Exploring trends in corporate reports using text classification models," Technological Forecasting and Social Change, Elsevier, vol. 170(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gang-Hoon Seo & Munehiko Itoh, 2020. "Perceptions of Customers as Sustained Competitive Advantages of Global Marketing Airline Alliances: A Hybrid Text Mining Approach," Sustainability, MDPI, vol. 12(15), pages 1-15, August.
    2. Seo Gang-Hoon & Itoh Munehiko & Li Zhonghui, 2021. "Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances," Foundations of Management, Sciendo, vol. 13(1), pages 57-72, January.
    3. Min, Hokey & Joo, Seong-Jong, 2016. "A comparative performance analysis of airline strategic alliances using data envelopment analysis," Journal of Air Transport Management, Elsevier, vol. 52(C), pages 99-110.
    4. Seo Gang-Hoon, 2020. "Competitive Advantages of International Airline Alliances: A Critical Review," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 11(1), pages 139-145, April.
    5. See, Kok Fong & Rashid, Azwan Abdul & Yu, Ming-Miin, 2024. "Measuring the network capacity utilization, energy consumption and environmental inefficiency of global airlines," Energy Economics, Elsevier, vol. 132(C).
    6. Wang, Stephen W. & Hsu, Maxwell K., 2016. "Airline co-branded credit cards—An application of the theory of planned behavior," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 245-254.
    7. Thanh Ngo & Kan Wai Hong Tsui, 2022. "Estimating the confidence intervals for DEA efficiency scores of Asia-Pacific airlines," Operational Research, Springer, vol. 22(4), pages 3411-3434, September.
    8. Peng, I-Chin & Lu, Hua-An, 2022. "Coopetition effects among global airline alliances for selected Asian airports," Journal of Air Transport Management, Elsevier, vol. 101(C).
    9. Seo Gang-Hoon & Itoh Munehiko, 2019. "Trends of Corporate Mission Statements: From pursuing profit to distinctive and social value," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(3), pages 27-36, December.
    10. Veysi ASKER & Temel Caner USTAÖMER, 2022. "Financial Efficiency Analysis the Malmquist TFP Method An Application on Star Alliance Member Airlines," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 6(2), pages 39-57, December.
    11. Bortnowska Hanna & Seiler Bartosz, 2022. "CSR in mission statements of Polish chemical industry companies (content analysis results)," Management, Sciendo, vol. 26(2), pages 1-23, December.
    12. Yu, Ming-Miin & Rakshit, Ipsita, 2024. "How to establish input and output targets for airlines with heterogeneous production technologies: A nash bargaining DEA approach within the meta-frontier framework," Journal of Air Transport Management, Elsevier, vol. 116(C).
    13. Quan Lin & Yutao Zhu & Yue Zhang, 2020. "How Does Mission Statement Relate to the Pursuit of Food Safety Certification by Food Companies?," IJERPH, MDPI, vol. 17(13), pages 1-15, July.
    14. Yu, Ming-Miin & Chen, Li-Hsueh & Chiang, Hui, 2017. "The effects of alliances and size on airlines’ dynamic operational performance," Transportation Research Part A: Policy and Practice, Elsevier, vol. 106(C), pages 197-214.
    15. Yimga, Jules, 2018. "Domestic code-sharing agreements and on-time performance: Evidence from the US airline industry," Transport Policy, Elsevier, vol. 71(C), pages 14-27.
    16. Yen, Barbara T.H. & Li, Jun-Sheng, 2022. "Route-based performance evaluation for airlines – A metafrontier data envelopment analysis approach," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 162(C).
    17. Law, Kris M.Y. & Breznik, Kristijan, 2018. "What do airline mission statements reveal about value and strategy?," Journal of Air Transport Management, Elsevier, vol. 70(C), pages 36-44.
    18. Lin, Yi-Hsin & Lin, Feng-Jyh & Wang, Kuo-Hsiung, 2021. "The effect of social mission on service quality and brand image," Journal of Business Research, Elsevier, vol. 132(C), pages 744-752.
    19. Jongdo Jeon & Keun Tae Cho, 2021. "Differences in Readability, Keywords, and Orientation of Mission Statements of the Top 100 Korean and Top 100 US Traditional and Innovative Companies," Sustainability, MDPI, vol. 13(18), pages 1-24, September.
    20. Kaya, Gizem & Aydın, Umut & Ülengin, Burç & Karadayı, Melis Almula & Ülengin, Füsun, 2023. "How do airlines survive? An integrated efficiency analysis on the survival of airlines," Journal of Air Transport Management, Elsevier, vol. 107(C).

    More about this item

    Keywords

    international airline alliance; airline; mission statement; organizational value; content analysis;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bit:bsrysr:v:11:y:2020:i:1:p:89-105:n:7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.