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Eye-Movement Analysis of Search Effectiveness

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  • van der Lans, Ralf
  • Pieters, Rik
  • Wedel, Michel

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  • van der Lans, Ralf & Pieters, Rik & Wedel, Michel, 2008. "Eye-Movement Analysis of Search Effectiveness," Journal of the American Statistical Association, American Statistical Association, vol. 103, pages 452-461, June.
    • Handle: RePEc:bes:jnlasa:v:103:y:2008:m:june:p:452-461
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    Cited by:

    1. Savannah Wei Shi & Michael Trusov, 2021. "The Path to Click: Are You on It?," Marketing Science, INFORMS, vol. 40(2), pages 344-365, March.
    2. Laski, Joseph & Brunault, Charles A. & Schmidt, Rebecca & Ryu, Seung Cheol, 2020. "An exploratory study of retail lighting with continuous modulation of color rendering properties to influence shoppers' spatial range of browsing," Journal of Business Research, Elsevier, vol. 111(C), pages 148-162.
    3. Chavez, Daniel E. & Palma, Marco A. & Nayga Jr., Rodolfo M., 2017. "When does real become consequential in non-hypothetical choice experiments?," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266327, Southern Agricultural Economics Association.
    4. Meißner, Martin & Oppewal, Harmen & Huber, Joel, 2020. "Surprising adaptivity to set size changes in multi-attribute repeated choice tasks," Journal of Business Research, Elsevier, vol. 111(C), pages 163-175.
    5. Yegoryan, Narine & Guhl, Daniel & Klapper, Daniel, 2020. "Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis," Journal of Business Research, Elsevier, vol. 111(C), pages 290-304.
    6. Grewal, Dhruv & Ailawadi, Kusum L. & Gauri, Dinesh & Hall, Kevin & Kopalle, Praveen & Robertson, Jane R., 2011. "Innovations in Retail Pricing and Promotions," Journal of Retailing, Elsevier, vol. 87(S1), pages 43-52.
    7. Sam Hui & Eric Bradlow, 2012. "Bayesian multi-resolution spatial analysis with applications to marketing," Quantitative Marketing and Economics (QME), Springer, vol. 10(4), pages 419-452, December.
    8. Ralf van der Lans & Rik Pieters & Michel Wedel, 2008. "—Competitive Brand Salience," Marketing Science, INFORMS, vol. 27(5), pages 922-931, 09-10.
    9. Michel Wedel & Rik Pieters & Ralf Lans, 2023. "Modeling Eye Movements During Decision Making: A Review," Psychometrika, Springer;The Psychometric Society, vol. 88(2), pages 697-729, June.
    10. Zuschke, Nick, 2020. "An analysis of process-tracing research on consumer decision-making," Journal of Business Research, Elsevier, vol. 111(C), pages 305-320.
    11. Savannah Wei Shi & Hai Che & Lang Jin, 2021. "Strategic Product Displays Across Different Assortment Levels," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 8(3), pages 84-101, September.
    12. Joachim Büschken & Thomas Otter & Greg M. Allenby, 2013. "The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis," Marketing Science, INFORMS, vol. 32(4), pages 533-553, July.
    13. Jeffrey D. Shulman & Xianjun Geng, 2019. "Does It Pay to Shroud In-App Purchase Prices?," Information Systems Research, INFORMS, vol. 30(3), pages 856-871, September.
    14. Savannah Wei Shi & Michel Wedel & F. G. M. (Rik) Pieters, 2013. "Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data," Management Science, INFORMS, vol. 59(5), pages 1009-1026, May.
    15. Huang, Bo & Juaneda, Carolane & Sénécal, Sylvain & Léger, Pierre-Majorique, 2021. "“Now You See Me”: The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping," Journal of Interactive Marketing, Elsevier, vol. 54(C), pages 1-10.

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