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CSR Is Knocking: A Call For HR To Join

Author

Listed:
  • Ali Dirany

    (University of Southampton)

  • Dima Jamali

    (University of Southampton)

  • Melanie Ashleigh

    (University of Southampton)

Abstract

Corporations across the world are called upon to engage in Corporate Social Responsibility (CSR). There is little doubt that corporate social programs can be more effective with the commitment of everyone within the organisation. The starting assumption of this paper is that the Human Resource (HR) unit, already working at embedding core values and implementing important initiatives in the workplace and community, can assume a focal role in CSR. In this context, the HR function can play a vital role in embedding socially responsible values among employees and mobilizing community relationships. The paper sheds light more specifically on three HR-CSR interfaces relating to: 1) employee communication and engagement, 2) diversity management, and 3) community relationships. The aim is to unearth the important symbiotic and mutually reinforcing connections between HR and CSR in these three areas and draw wider implications from there regarding the important role of HR in CSR.

Suggested Citation

  • Ali Dirany & Dima Jamali & Melanie Ashleigh, 2009. "CSR Is Knocking: A Call For HR To Join," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 1(1), pages 8-14, April.
    • Handle: RePEc:bec:imsber:v:1:y:2009:i:1:p:8-14
    DOI: .
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    File URL: http://imsciences.edu.pk/files/journals/Vol.%201%20No.%201%20October%202009/JB&ER-2.pdf
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    References listed on IDEAS

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    1. Dima Jamali & Asem M. Safieddine & Myriam Rabbath, 2008. "Corporate Governance and Corporate Social Responsibility Synergies and Interrelationships," Corporate Governance: An International Review, Wiley Blackwell, vol. 16(5), pages 443-459, September.
    2. Benjamin Neville & Bulent Menguc, 2006. "Stakeholder Multiplicity: Toward an Understanding of the Interactions between Stakeholders," Journal of Business Ethics, Springer, vol. 66(4), pages 377-391, July.
    3. Dima Jamali & Ramez Mirshak, 2007. "Corporate Social Responsibility (CSR): Theory and Practice in a Developing Country Context," Journal of Business Ethics, Springer, vol. 72(3), pages 243-262, May.
    4. Freeman, R. Edward, 1994. "The Politics of Stakeholder Theory: Some Future Directions1," Business Ethics Quarterly, Cambridge University Press, vol. 4(4), pages 409-421, October.
    5. R. Edward Freeman & Andrew C. Wicks & Bidhan Parmar, 2004. "Stakeholder Theory and “The Corporate Objective Revisited”," Organization Science, INFORMS, vol. 15(3), pages 364-369, June.
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    Cited by:

    1. Mohammad Sohail Yunis & Laila Durrani & Amad Khan, 2017. "Corporate Social Responsibility (CSR) in Pakistan: A Critique of the Literature and Future Research Agenda," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 9(1), pages 65-88, March.

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