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Cultural Diplomacy in Fashion: Bridging Heritage and Modern Elegance: A Conceptual Paper

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  • Leena Khaled Ahmed Al-Mujahed

    (Asia Pacific University of Technology & Innovation, Malaysia)

Abstract

Fashion plays a pivotal role in cultural diplomacy by acting as a bridge between heritage and modern elegance, fostering mutual understanding and global engagement. This conceptual paper explores the interplay of cultural preservation, modern innovation, and global collaboration in utilizing fashion as a tool for cultural exchange. Drawing on a systematic literature review, it highlights the potential of fashion to showcase cultural identity, strengthen international relations, and promote inclusivity and sustainability. A proposed conceptual framework integrates these dimensions, addressing challenges such as cultural appropriation, authenticity dilution, and unequal power dynamics while leveraging opportunities in technology and ethical practices. The study provides managerial implications for incorporating traditional heritage into contemporary fashion, promoting ethical collaborations, and advocating for intellectual property protections. While offering valuable insights, the paper acknowledges its limitations as a conceptual study and calls for empirical research to validate and expand the proposed framework. This study contributes to the understanding of fashion as a medium for cultural diplomacy, paving the way for sustainable and impactful global cultural exchanges.

Suggested Citation

  • Leena Khaled Ahmed Al-Mujahed, 2025. "Cultural Diplomacy in Fashion: Bridging Heritage and Modern Elegance: A Conceptual Paper," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 4797-4802, January.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:1:p:4797-4802
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    References listed on IDEAS

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    1. Eunju Ko & Chiara Murgia, 2024. "Global fashion research evolution (2010–2023): A systematic review of the Journal of Global Fashion Marketing focused on luxury fashion," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 15(4), pages 482-503, October.
    2. Thi-Ha Le & Phuong Dang & Trinh Bui, 2024. "Towards Sustainable Products and Services: The Influences of Traditional Costumes in Promoting Sustainable Fashion," Sustainability, MDPI, vol. 16(22), pages 1-22, November.
    3. Frédéric C. Godart & Charles Galunic, 2019. "Explaining the Popularity of Cultural Elements: Networks, Culture, and the Structural Embeddedness of High Fashion Trends," Organization Science, INFORMS, vol. 30(1), pages 151-168, February.
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