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Relationship of Big Data-Driven Supply Chain Capabilities and Competitive Advantages

Author

Listed:
  • Umol Syamsyul Rakiman

    (Department of Business Management, Universiti Teknologi Mara, 32610 Seri Iskandar, Perak, Malaysia)

  • Eng Yen Er

    (Department of Production and Operation Management, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, 86400 Batu Pahat, Johor, Malaysia)

  • Zuraidah Raja Rasi

    (Department of Production and Operation Management, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, 86400 Batu Pahat, Johor, Malaysia)

Abstract

As technology in supply chain advanced, a large amount of big data has been generated and companies employ big data can gain competitive advantages through their supply chain capabilities. However, companies are lack of knowledge regarding big data and its management methods in the early phase of big data adoption. The objectives of this research are to identify the relationship of big data-driven supply chain towards supply chain capabilities and the relationship of supply chain capabilities towards competitive advantages. This research surveys the managers of manufacturing companies in Selangor. By using convenience sampling techniques, 162 online questionnaires were distributed. A total of 123 questionnaires were collected. The 5-point likert scale is adopted to evaluate the agreement level and descriptive analysis employed in the research. This research also uses the quantitative method to collect and analyse the data. IBM Statistical Package for Social Sciences (SPSS) software is adopted to analyse the data. The findings indicated that big data-driven supply chain have a positive and significant relationship with supply chain capabilities. Moreover, supply chain capabilities also have a positive and significant relationship with competitive advantages. All hypotheses in this research are significant and accepted. Therefore, manufacturing companies can find the best methods to facilitate competitive advantages by using big data-driven supply chain capabilities.

Suggested Citation

  • Umol Syamsyul Rakiman & Eng Yen Er & Zuraidah Raja Rasi, 2024. "Relationship of Big Data-Driven Supply Chain Capabilities and Competitive Advantages," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(8), pages 4125-4140, August.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:8:p:4125-4140
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    References listed on IDEAS

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