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A Look at the Supply Chain Management of Citrus Wine in Nueva Vizcaya: The Citrus Capital of the Philippines

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Listed:
  • Duran, Edleya Graceille N.

    (Saint Mary’s University, Philippines)

  • Bag-ay, Mysiadel S.

    (Saint Mary’s University, Philippines)

  • Hilario, Mary Ann T.

    (Saint Mary’s University, Philippines)

  • Aniwer, Andrian A.

    (Saint Mary’s University, Philippines)

  • Favila, Vanessa Mylle B.

    (Saint Mary’s University, Philippines)

  • Dr. Harrison T. Villanueva

    (Saint Mary’s University, Philippines)

Abstract

This study aimed to document the supply chain management activities of citrus wine, the challenges faced by key players in the supply chain of Malabing Literacy Organization, Inc. (MALOI), and to provide recommendations for addressing these challenges. Using a qualitative descriptive design and a case study approach, the researchers found that effective fertilizer application, pest and disease control, and using quality seeds significantly enhance the value of citrus fruits. MALOI’s citrus wine is crafted from an exclusive, all-natural recipe without chemical additives and adheres to fair trade and global market safety regulations. Processors handle bottling, corking, and labeling, utilizing freezers for citrus fruit storage and wine racks for the finished products. Middlemen deliver the wines using Capitol’s service car or minibuses, distributing to sub-consignment stores, government entities, and directly to clients in the Bayombong, Kasibu, and Solano areas. Promotion occurs through Facebook, referrals, and trade events. Currently, the primary challenge for key players is the fermentation process of citrus wine, which is exacerbated by a lack of cooperation among members in various supply chain aspects. The researchers emphasize the importance of fostering teamwork and a positive work environment, along with thoroughly examining fermentation conditions to enhance the production of high-quality citrus wines for the market.

Suggested Citation

  • Duran, Edleya Graceille N. & Bag-ay, Mysiadel S. & Hilario, Mary Ann T. & Aniwer, Andrian A. & Favila, Vanessa Mylle B. & Dr. Harrison T. Villanueva, 2024. "A Look at the Supply Chain Management of Citrus Wine in Nueva Vizcaya: The Citrus Capital of the Philippines," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(8), pages 3463-3480, August.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:8:p:3463-3480
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    References listed on IDEAS

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    1. Shareef, Mahmud Akhter & Mukerji, Bhasker & Alryalat, Mohammad Abdallah Ali & Wright, Angela & Dwivedi, Yogesh K., 2018. "Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 258-268.
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