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Perceptions of Potential Homebuyers in Purchasing Green Home

Author

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  • Shi Yee Wong

    (School of Built Environment, University of Technology Sarawak, 96000 Sibu, Sarawak, Malaysia)

  • Sing-Sing Wong

    (School of Built Environment, University of Technology Sarawak, 96000 Sibu, Sarawak, Malaysia)

  • Prescilla Anak Palis

    (School of Built Environment, University of Technology Sarawak, 96000 Sibu, Sarawak, Malaysia)

  • Chih Siong Wong

    (School of Built Environment, University of Technology Sarawak, 96000 Sibu, Sarawak, Malaysia)

  • Wai Wah Low

    (Faculty of Humanities and Health Sciences, Curtin University Malaysia, 98000 Miri, Sarawak, Malaysia)

Abstract

Reducing greenhouse gases emissions and embracing sustainable practices are vital to mitigating climate change. Malaysia’s introduction of the Green Building Index had certified residential projects, but with limited number related to the landed residential properties. The limitations highlighted green home implementation and its contributions toward sustainability goals. This study aimed to examine potential homebuyers’ perceptions of purchasing green home. A semi-structured interview was conducted with nine potential homebuyers who acknowledged their awareness of green homes. The findings suggested that energy-saving measures were the potential homebuyers’ key focus. Interviewees stressed their interest in purchasing green homes, but the interest is subjected to their financial capacity and the quality of the green home. This study provides insight to developers on the preferred green home features to allow developers to meet the demand of potential homebuyers and profit enhancement.

Suggested Citation

  • Shi Yee Wong & Sing-Sing Wong & Prescilla Anak Palis & Chih Siong Wong & Wai Wah Low, 2024. "Perceptions of Potential Homebuyers in Purchasing Green Home," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(7), pages 2272-2282, July.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:7:p:2272-2282
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    References listed on IDEAS

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