The Role of Brand Management on Fast-Moving Consumer Goods Selection Among the Unemployed Urban Class During the Covid-19 Era. A Conceptual Paper
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- Abdul Latif & Anwar Ali Shah G. Syed & Ali Hassan Halepoto & Muhammad Suhail Nazar & Faiz M. Shaikh, 2012. "Advertising Effectiveness on Brand Judgment and Consumer Preference in Purchasing Decision in Pakistan," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 2(1), pages 9-13, January.
- Bruno Godey & Chantal Lai, 2011. "Construction of international brand portfolios: impact on local brands," Post-Print hal-00812097, HAL.
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