IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v8y2024i12p3055-3062.html
   My bibliography  Save this article

The Passage to Success Soft Skills, Market Orientation Dan Digital Literacy in Supporting Business Sustainability of Food and Beverage Micro Small and Medium Enterprises in Surabaya

Author

Listed:
  • Tony Susilo Wibowo

    (Universitas PGRI Adi Buana Surabaya.)

  • Noerchoidah

    (Universitas PGRI Adi Buana Surabaya)

Abstract

The role of MSMEs in driving the post-pandemic economy at the national and provincial levels is quite significant. Surabaya City Government strongly supports the development of MSMEs by providing facilities and guidance, such as places to sell at culinary tourism centres and various skill development programs for MSME business actors to improve competencies and soft skills that support business sustainability. This study aims to determine the role of soft skills, market orientation, and digital literacy in supporting the sustainability of food and beverage MSME businesses in Surabaya City. The sample was taken using a saturated sample technique aimed at MSMEs that run their businesses in the culinary tourism center as many as 80 MSMEs. Data was obtained by instruments filled in via google form and manually filling out the questionnaire directly. Furthermore, it was analyzed using multiple linear regression, which previously carried out a data feasibility test. Descriptively, it was found that the majority of MSME players were women with the latest Bachelor’s education, and the results of regression analysis found that soft skills, market orientation, and digital literacy positively played a role in supporting the sustainability of food and beverage MSME businesses in Surabaya City. In line with the results of the study, it is recommended that food and beverage MSME players should further improve their soft skills and have insight into digital literacy so that they can keep up with technological developments, as well as market orientation that must always be present in MSME players in supporting business sustainability.

Suggested Citation

  • Tony Susilo Wibowo & Noerchoidah, 2024. "The Passage to Success Soft Skills, Market Orientation Dan Digital Literacy in Supporting Business Sustainability of Food and Beverage Micro Small and Medium Enterprises in Surabaya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(12), pages 3055-3062, December.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:12:p:3055-3062
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-12/3055-3062.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/the-passage-to-success-soft-skills-market-orientation-dan-digital-literacy-in-supporting-business-sustainability-of-food-and-beverage-micro-small-and-medium-enterprises-in-surabaya/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Elias Carayannis & Stavros Sindakis & Christian Walter, 2015. "Business Model Innovation as Lever of Organizational Sustainability," The Journal of Technology Transfer, Springer, vol. 40(1), pages 85-104, February.
    2. Solano Acosta, Alexandra & Herrero Crespo, Ángel & Collado Agudo, Jesús, 2018. "Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)," International Business Review, Elsevier, vol. 27(6), pages 1128-1140.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Carlos Devece & Daniel Palacios-Marqués & D. Enrique Ribeiro-Soriano, 2021. "IT-based strategy, capabilities, and practices: crowdsourcing implementation in market-oriented firms," Review of Managerial Science, Springer, vol. 15(1), pages 15-32, January.
    2. Hellen Ogutu & Youssef El Archi & Lóránt Dénes Dávid, 2023. "Current trends in sustainable organization management: A bibliometric analysis," Oeconomia Copernicana, Institute of Economic Research, vol. 14(1), pages 11-45, March.
    3. Zahid Sarwar & Muhammad Asif Khan & Zhen Yang & Adnan Khan & Muhammad Haseeb & Aaqib Sarwar, 2021. "An Investigation of Entrepreneurial SMEs’ Network Capability and Social Capital to Accomplish Innovativeness: A Dynamic Capability Perspective," SAGE Open, , vol. 11(3), pages 21582440211, July.
    4. Maria Rosa De Giacomo & Raimund Bleischwitz, 2020. "Business models for environmental sustainability: Contemporary shortcomings and some perspectives," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3352-3369, December.
    5. Yi Wang & Xianfang Xue & Han Guo, 2022. "The Sustainability of Market Orientation from a Dynamic Perspective: The Mediation of Dynamic Capability and the Moderation of Error Management Climate," Sustainability, MDPI, vol. 14(7), pages 1-15, March.
    6. Hiam Serhan & Gwenola Yannou-Le Bris, 2021. "The engineering of food with sustainable development goals:policies, curriculums, business models, and practices," Post-Print hal-02919820, HAL.
    7. Antje Bierwisch & Lucas Huter & Juliana Pattermann & Oliver Som, 2021. "Taking Eco-Innovation to the Road—A Design-Based Workshop Concept for the Development of Eco-Innovative Business Models," Sustainability, MDPI, vol. 13(16), pages 1-25, August.
    8. Francesco Campanella & Maria Rosaria Della Peruta & Stefano Bresciani & Luca Dezi, 2017. "Quadruple Helix and firms’ performance: an empirical verification in Europe," The Journal of Technology Transfer, Springer, vol. 42(2), pages 267-284, April.
    9. Yongan Zhang & Umair Khan & Seoyeon Lee & Madiha Salik, 2019. "The Influence of Management Innovation and Technological Innovation on Organization Performance. A Mediating Role of Sustainability," Sustainability, MDPI, vol. 11(2), pages 1-21, January.
    10. Sascha Kraus & Alexander Brem & Miriam Schuessler & Felix Schuessler & Thomas Niemand, 2019. "Innovative Born Globals: Investigating the Influence of Their Business Models on International Performance," World Scientific Book Chapters, in: Alexander Brem & Joe Tidd & Tugrul Daim (ed.), Managing Innovation Internationalization of Innovation, chapter 11, pages 275-328, World Scientific Publishing Co. Pte. Ltd..
    11. Achilleas Kontogeorgos & Panagiota Sergaki & Anastasia Kosma & Vassiliki Semou, 2018. "Organizational Models for Agricultural Cooperatives: Empirical Evidence for their Performance," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(4), pages 1123-1137, December.
    12. Matthew Minsuk Shin & Seunghye Jung & Jin Sung Rha, 2021. "Study on Business Ecosystem Research Trend Using Network Text Analysis," Sustainability, MDPI, vol. 13(19), pages 1-17, September.
    13. Mohammad Alawamleh & Yara Hanna Francis & Kamal Jamal Alawamleh, 2023. "Entrepreneurship challenges: the case of Jordanian start-ups," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-14, December.
    14. Mangirdas Morkunas & Gintaras Cernius & Gintare Giriuniene, 2019. "Assessing Business Risks of Natural Gas Trading Companies: Evidence from GET Baltic," Energies, MDPI, vol. 12(14), pages 1-14, July.
    15. Agnieszka Bieńkowska & Katarzyna Tworek & Anna Zabłocka-Kluczka, 2020. "Organizational Reliability Model Verification in the Crisis Escalation Phase Caused by the COVID-19 Pandemic," Sustainability, MDPI, vol. 12(10), pages 1-22, May.
    16. João Valsecchi Ribeiro de Souza & Adriana Marotti de Mello & Roberto Marx, 2019. "When Is an Innovative Urban Mobility Business Model Sustainable? A Literature Review and Analysis," Sustainability, MDPI, vol. 11(6), pages 1-18, March.
    17. Lie Heng & Nur Afifah, 2020. "Entrepreneurial Orientation for Enhancement of Marketing Performance," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 46-53.
    18. Yangyang Yu & Yong Qin & Zeshui Xu & Marinko Škare, 2022. "Bibliometric analysis of strategic entrepreneurship literature," International Entrepreneurship and Management Journal, Springer, vol. 18(4), pages 1475-1502, December.
    19. Ling Pan & Zeshui Xu & Marinko Skare, 2023. "Sustainable business model innovation literature: a bibliometrics analysis," Review of Managerial Science, Springer, vol. 17(3), pages 757-785, April.
    20. Osama Musa Ali Al-Darras & Cem Tanova, 2022. "From Big Data Analytics to Organizational Agility: What Is the Mechanism?," SAGE Open, , vol. 12(2), pages 21582440221, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:8:y:2024:i:12:p:3055-3062. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.