Exploring the Impact of Feedback Within Organizational Communication on Employee’s Motivation

This research examines the role played by positive and negative feedback in organizational communications toward satisfaction and, more importantly, the effect of gender on feedback. Utilizing survey data collected from 300 employees across various organizations, logistic regression analyses were conducted to test three hypotheses: Hypotheses developed centre around: (1) positive feedback increases employee motivation, (2) negative feedback tends to but does not automatically decrease it, and (3) the moderating role of gender for the feedback-motivation relationship. The results of the present study have revealed that there is not significant relationship between the motivation of the employees. Moreover, the analysis showed that the effect of the feedback type on the motivation and productivity of the employees does not depend on their gender. Such results contradict the widely held assumption that positive feedback increases motivation in organizational settings and underscores the multifaceted nature of feedback processes at the workplace. The paper also highlights the need to come up with feedback approaches that will suit employees and hence the need for managers to look at each employee’s peculiarities when giving feedback. Discussion of the results and their implication, and suggestions for further research was made with stressing the importance of a more profound investigation of potential moderation effects and other variables, including personality traits and organizational culture.