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Globalization and Value Creation Perspective in E-Commerce in Nigeria

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  • Nwanolue, B.O.G

    (Department of Political Science, Anambra State University, Igbariam Campus, Nigeria)

  • Obi Chinenye Blessing

    (Department of Political Science Nnamdi Azikiwe University Awka, Nigeria)

Abstract

Globalization has significantly reshaped economic landscapes worldwide, with e-commerce emerging as a critical driver of value creation, particularly in developing economies. The economies of scale that emerge as a result of globalization are meant to encourage sustainable development and value creation like employment. Unfortunately, there tends to be a gap in the waves of globalization and e-commerce transactions in Nigeria due to many factors and the acquaintance of Nigerians with the traditional offline market. This paper aims to explore the impact of globalization on E-commerce in Nigeria as a strategy for sustainable value creation. Through the review of the relevant kinds of literature and empirical data, the study highlights how Nigerian e-commerce platforms have leveraged global networks to enhance product offerings, optimize supply chains, and expand market reach. The study made use of some excerpts of the theory of post-colonial states to buttress the challenges of adoption and implementation of new technologies as faced by the developing nations in their quest to embrace globalization. The findings underscore the importance of embracing globalization while addressing the unique challenges faced by the Nigerian e-commerce industry to ensure sustainable value creation thereby enhancing wider reach, higher transaction rates, bigger profits, and sustainability. Amongst other recommendations, the study projects the need to indigenous technology development that will take cognizance of traditional commerce and blend it into e-commerce to create sustainable value creations in logistics and communication. The paper concludes by discussing the potential of e-commerce as a tool for economic development in Nigeria, emphasizing the need for strategic policies that support local innovation and global competitiveness. It also inferred that E-commerce has the potential to open up vistas of opportunities in the traditional open markets when used strategically.

Suggested Citation

  • Nwanolue, B.O.G & Obi Chinenye Blessing, 2024. "Globalization and Value Creation Perspective in E-Commerce in Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(11), pages 294-303, November.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:11:p:294-303
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    References listed on IDEAS

    as
    1. Yugang He & Renhong Wu & Yong-Jae Choi, 2021. "International Logistics and Cross-Border E-Commerce Trade: Who Matters Whom?," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
    2. Habib Ullah Khan & Anaekwe Chinedu Ejike, 2017. "An assessment of the impact of mobile banking on traditional banking in Nigeria," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 11(4), pages 446-463.
    3. Qiuyan Fan, 2019. "An Exploratory Study of Cross Border E-commerce (CBEC) in China: Opportunities and Challenges for Small to Medium Size Enterprises (SMEs)," International Journal of E-Entrepreneurship and Innovation (IJEEI), IGI Global, vol. 9(1), pages 23-29, January.
    4. Ciborowski, Robert, 2016. "Innovation Systems In The Terms Of Schumpeterian Crea-Tive Destruction," EUREKA: Social and Humanities, Scientific Route OÜ, issue 4, pages 29-37.
    Full references (including those not matched with items on IDEAS)

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