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The Role of Artificial Intelligence in Strategic Decision-Making: Transforming Managerial Strategies in the Digital Age

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  • Orlando Rivero

    (Florida Memorial University)

Abstract

Artificial intelligence (AI) is revolutionizing strategic decision-making in organizations by enabling data-driven insights, predictive analytics, and real-time scenario planning. The current paper explored the transformative role of AI tools in managerial strategies, their impact on decision accuracy and efficiency, and the challenges associated with adoption. A systematic literature review was used to synthesize findings from academic studies, industry reports, and case analyses to show actionable insights for businesses navigating the digital era. Key contributions include highlighting AI applications across diverse industries, addressing adoption barriers, and presenting recommendations to enhance strategic outcomes and organizational performance.

Suggested Citation

  • Orlando Rivero, 2025. "The Role of Artificial Intelligence in Strategic Decision-Making: Transforming Managerial Strategies in the Digital Age," European Journal of Studies in Management and Business, EUROKD, vol. 33, pages 33-42.
    • Handle: RePEc:bco:mbrqaa::v:33:y:2025:p:33-42
    DOI: 10.32038/mbrq.2025.33.03
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