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The Influence of User Readiness on Self Check-In Technology Adoption: A Study Using TRAM Method

Author

Listed:
  • Sarah Anindya Shofi

    (Telkom University)

  • Astri Ghina

    (Telkom University)

Abstract

The innovative digital, which was introduced by an Indonesian cabin hotel firm to improve operational efficiency, Self Check-in Technology (SCT), became the object of this investigation. The objective of this numerical study is to achieve insight into elements influencing user readiness to embrace technology by utilizing the Technology Readiness Acceptance Model (TRAM). This research data was gathered by involving 430 participants who had stayed at a cabin hotel at least once using an online questionnaire. The gathered data underwent analysis through the SmartPLS application to process the measurement of the outer model, inner model, and hypotheses. The results indicate that 6 out of 11 hypotheses were validated. Optimism (OPT) substantially and favorably influences perceived ease of use (PEU) and perceived usefulness (PU), while innovativeness (INN) significantly only affects PU. However, Insecurity (INS) and discomfort (DIS) do not impact PEU and PU. PEU positively impacts PU, and both highly impact intention to use. This study concludes that the use intention of the SCT is driven by OPT, INN, INS, DIS, PEU, and PU. These findings support the adoption of the technology to enhance operational performance within the hospitality industry. A successful investigation is recommended for conducting usability testing to further evaluate user experience, as usability plays a critical role in affecting user-friendliness. Furthermore, it is essential to implement a data protection policy. Ultimately, the aim is to utilize the technology.

Suggested Citation

Handle: RePEc:bco:mbrqaa::v:33:y:2025:p:1-17
DOI: 10.32038/mbrq.2025.33.01
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