IDEAS home Printed from https://ideas.repec.org/a/bco/mbrqaa/v33y2025p1-17.html
   My bibliography  Save this article

The Influence of User Readiness on Self Check-In Technology Adoption: A Study Using TRAM Method

Author

Listed:
  • Sarah Anindya Shofi

    (Telkom University)

  • Astri Ghina

    (Telkom University)

Abstract

The innovative digital, which was introduced by an Indonesian cabin hotel firm to improve operational efficiency, Self Check-in Technology (SCT), became the object of this investigation. The objective of this numerical study is to achieve insight into elements influencing user readiness to embrace technology by utilizing the Technology Readiness Acceptance Model (TRAM). This research data was gathered by involving 430 participants who had stayed at a cabin hotel at least once using an online questionnaire. The gathered data underwent analysis through the SmartPLS application to process the measurement of the outer model, inner model, and hypotheses. The results indicate that 6 out of 11 hypotheses were validated. Optimism (OPT) substantially and favorably influences perceived ease of use (PEU) and perceived usefulness (PU), while innovativeness (INN) significantly only affects PU. However, Insecurity (INS) and discomfort (DIS) do not impact PEU and PU. PEU positively impacts PU, and both highly impact intention to use. This study concludes that the use intention of the SCT is driven by OPT, INN, INS, DIS, PEU, and PU. These findings support the adoption of the technology to enhance operational performance within the hospitality industry. A successful investigation is recommended for conducting usability testing to further evaluate user experience, as usability plays a critical role in affecting user-friendliness. Furthermore, it is essential to implement a data protection policy. Ultimately, the aim is to utilize the technology.

Suggested Citation

Handle: RePEc:bco:mbrqaa::v:33:y:2025:p:1-17
DOI: 10.32038/mbrq.2025.33.01
as

Download full text from publisher

File URL: https://api.eurokd.com/Uploads/Article/1381/mbrq.2025.33.01.pdf
Download Restriction: no

File URL: https://libkey.io/10.32038/mbrq.2025.33.01?utm_source=ideas
LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
---><---

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bco:mbrqaa::v:33:y:2025:p:1-17. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sara Gunen (email available below). General contact details of provider: .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.