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Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina

Author

Listed:
  • Giovana Bueno

    (University of Vale do Itajaí - UNIVALI)

  • Elaine John

    (University of Vale do Itajaí - UNIVALI)

  • Franciane Reinert Lyra

    (University of Vale do Itajaí - UNIVALI)

  • Fernando Cesar Lenzi

    (University of Vale do Itajaí - UNIVALI)

Abstract

The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015).

Suggested Citation

  • Giovana Bueno & Elaine John & Franciane Reinert Lyra & Fernando Cesar Lenzi, 2016. "Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina," Brazilian Business Review, Fucape Business School, vol. 13(3), pages 70-89, May.
    • Handle: RePEc:bbz:fcpbbr:v:13:y:2016:i:3:p70-89
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    References listed on IDEAS

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    1. Malerba, Franco, 2002. "Sectoral systems of innovation and production," Research Policy, Elsevier, vol. 31(2), pages 247-264, February.
    2. Etzkowitz, Henry & Leydesdorff, Loet, 2000. "The dynamics of innovation: from National Systems and "Mode 2" to a Triple Helix of university-industry-government relations," Research Policy, Elsevier, vol. 29(2), pages 109-123, February.
    3. Yaprak, Attila & Tasoluk, Burcu & Kocas, Cenk, 2015. "Market orientation, managerial perceptions, and corporate culture in an emerging market: Evidence from Turkey," International Business Review, Elsevier, vol. 24(3), pages 443-456.
    4. Márcia Siqueira Rapini & Hérica Morais Righi, 2006. "O diretório dos grupos de pesquisa do CNPq e a interação universidade-empresa no Brasil em 2004," Textos para Discussão Cedeplar-UFMG td287, Cedeplar, Universidade Federal de Minas Gerais.
    5. Ozkaya, H. Erkan & Droge, Cornelia & Hult, G. Tomas M. & Calantone, Roger & Ozkaya, Elif, 2015. "Market orientation, knowledge competence, and innovation," International Journal of Research in Marketing, Elsevier, vol. 32(3), pages 309-318.
    6. Richard R. Nelson, 2006. "What Makes an Economy Productive and Progressive? What Are the Needed Institutions?," LEM Papers Series 2006/24, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
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    Cited by:

    1. Nwankwo Cosmas Anayochukwu & Kanyangale Macdonald Isaac, 2019. "Market Orientation and Survival of Small and Medium Enterprises in Nigeria," Foundations of Management, Sciendo, vol. 11(1), pages 291-304, January.
    2. Halilu Bello Rogo & Halilu Bello Rogo & Mohd Noor Mohd. Shariff & Muhammad Haroon Hafeez, 2017. "Moderating Effect of Access to Finance on the Relationship between Total Quality Management, Market Orientation and Small and Medium Enterprises Performance: A Proposed Framework," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 119-127.
    3. Mahmoud M. Migdadi & Mohammed K. Abu Zaid & Mohammed Yousif & Ra’d Almestarihi & Khalil Al-Hyari, 2017. "An Empirical Examination of Knowledge Management Processes and Market Orientation, Innovation Capability, and Organisational Performance: Insights from Jordan," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 16(01), pages 1-32, March.

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