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Romanian Hotels In The Digital Marketing Present

Author

Listed:
  • MARIA-LUMINITA COJOCEA

    (Master of Hotel Management Services at the Faculty of Business, Babes-Bolyai University of Cluj-Napoca, Romania)

  • MONICA MARIA COROS

    (Department of Hospitality Services, University Babes-Bolyai, Cluj-Napoca, Romania)

Abstract

The current marketing trends and the well-known smart communication devices (smartphone, tablet, laptop, etc.) used on a daily basis by more and more people worldwide and by most of the travel industry customers, are here to stay in the travel and hotel industries and far from becoming obsolete. By ignoring them or by remaining in denial about their popularity and the changes they bring, hoteliers will only end up facing the disastrous consequences of their ignorance. Most of the Romanian hotels are not even in the stage of acknowledging the present technological context, and few are reacting and adapting their marketing strategies, ultimately becoming internationally or locally awarded business models. Nowadays, instant bookings are more difficult to obtain, as customers naturally conduct online individual thorough researches, while trusting peer reviews and social media. Therefore, the question that arises is: What is the present situation of the Romanian hotels in the digital marketing reality and what can be done to convert it from a disruptive change to a beneficial one? The present paper aims at identifying the main issues Romanian hotels face currently related to digital marketing media. A special focus regards the international trends and how Romanian hotels react to them.

Suggested Citation

  • Maria-Luminita Cojocea & Monica Maria Coros, 2014. "Romanian Hotels In The Digital Marketing Present," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2014_3_4_cojocea
    as

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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_3_2014.pdf
    File Function: Revised version, 2014
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    References listed on IDEAS

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    More about this item

    Keywords

    hotels; online; technology; Romania; trends;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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