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Researching Transylvania'S Tourism Potential

Author

Listed:
  • MONICA MARIA COROS

    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

The present paper aims to briefly discuss the potential of Transylvania as a tourist destination. It discusses the region’s tourism offer as part of a larger and more demanding project, that of elaborating a brand of the region. Throughout the past five years the author has carried out and was involved in different researches concerning tourism in Romania (at regional level, concerning Transylvania, or at local level, regarding the County of Cluj). The paper starts with a short presentation of Transylvania’s tourism offer, discusses the place of tourism within the architecture of a destination brand, and concludes with those elements of the tourism offer that are relevant to the region’s visitors, according to the results of the different researches that were carried out.

Suggested Citation

  • Monica Maria Coros, 2009. "Researching Transylvania'S Tourism Potential," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2009_3_4_coros
    as

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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2009_3_4_Coros.pdf
    File Function: Revised version, 2009
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    References listed on IDEAS

    as
    1. Monica Maria Coros & Smaranda Adina Cosma, 2006. "Foreign Visitors’ Perception Of Transylvania As An International Destination," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    Full references (including those not matched with items on IDEAS)

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    1. Monica Maria Coros & Alexandra Viorica Dulau, 2009. "Cultural Tourism In Transylvania And In The County Of Cluj Under The Sign Of The Economic Crisis," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    2. Monica Maria Coros, 2007. "Tourism Activity In Romania And Transylvania," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.

    More about this item

    Keywords

    tourism offer; tourism potential; destination; Romania; Transylvania.;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe

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