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Foreign Visitors’ Perception Of Transylvania As An International Destination

Author

Listed:
  • MONICA MARIA COROS

    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

  • SMARANDA ADINA COSMA

    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

The present paper aims to present and discuss some of the results obtained through a research study carried out in Cluj-Napoca between May 7th and June 18th 2006. We have investigated the manner how the foreign visitors of our city perceive Transylvania as an international tourism destination. This research study is part of a larger project of branding our region. Our main concerns were to identify the region’s main attraction points from the foreign tourists’ perception as well as also those elements they consider being negative.

Suggested Citation

  • Monica Maria Coros & Smaranda Adina Cosma, 2006. "Foreign Visitors’ Perception Of Transylvania As An International Destination," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2006_2_9_coros
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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2006_2_9_Coros.pdf
    File Function: Revised version, 2006
    Download Restriction: no
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    Citations

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    Cited by:

    1. Monica Maria Coros, 2009. "Researching Transylvania'S Tourism Potential," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    2. Monica Maria Coros & Alexandra Viorica Dulau, 2009. "Cultural Tourism In Transylvania And In The County Of Cluj Under The Sign Of The Economic Crisis," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    3. Monica Maria Coros, 2007. "Tourism Activity In Romania And Transylvania," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.

    More about this item

    Keywords

    tourism; research; perception of the region; foreign tourists.;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • P48 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Legal Institutions; Property Rights; Natural Resources; Energy; Environment; Regional Studies

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