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What Determines the Success of Video Game Crowdfunding Campaigns? The Role of Different Success Definitions and Funding Goals

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  • Nico Wille

    (Department of Economics: Chair of Money and Credit, University of Rostock, Rostock, Germany)

Abstract

In the dynamic landscape of exponential growth in the games industry, crowdfunding has emerged as an important funding method for indie games. Previous research has provided inconsistent results on the factors behind its success. This study closes this gap by examining which factors influence success and how success factors vary with different definitions of success and funding goals. The results show that caution is needed when interpreting the results as they depend on model specifications even within the same dataset. Furthermore, the study proposes a framework, supported by an empirical analysis of 1,967 campaigns, to increase the probability of crowdfunding success.

Suggested Citation

  • Nico Wille, 2024. "What Determines the Success of Video Game Crowdfunding Campaigns? The Role of Different Success Definitions and Funding Goals," Financial Economics Letters, Anser Press, vol. 3(4), pages 36-64, December.
    • Handle: RePEc:bba:j00007:v:3:y:2024:i:4:p:36-64:d:375
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    References listed on IDEAS

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    1. Ford, Gary T & Smith, Darlene B & Swasy, John L, 1990. "Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(4), pages 433-441, March.
    2. Silvio Vismara, 2016. "Equity retention and social network theory in equity crowdfunding," Small Business Economics, Springer, vol. 46(4), pages 579-590, April.
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