IDEAS home Printed from https://ideas.repec.org/a/bas/econst/y2021i2p177-198.html
   My bibliography  Save this article

Enhancing the Competitiveness of Destination Bulgaria through Digital Transformation in Tourism

Author

Listed:
  • Velina Kazandzhieva

Abstract

The relevance of this paper is determined by the dynamic competitive environment of the international tourist markets and the necessity for seeking possibilities for increasing the competitive advantages of Bulgaria as a destination. One of these possibilities is through a digital change of the tourist sector in our country. The research goal in the article is to make an analysis and assessment of the competitiveness of destination Bulgaria, together with defining directions for enlarging it through digital transformation in tourism. In analysing and synthesising for the goals of assessing the competitive positions of Bulgaria as a tourist destination, there are applied the approaches of induction, deduction and glocalisation. The publication is based on the methodology of determining the Travel and tourism competitiveness index of the World Economic Forum. Particular suggestions and recommendations are made for the digital transformation of the tourist sector in Bulgaria on a macro- and micro level. Guiding and stimulating the processes of digital transformation in the various sectors of the national economy, incl. those in tourism, have to be carried out by the state, its governmental authorities and responsible institutions, the respective enterprises and organisations.

Suggested Citation

  • Velina Kazandzhieva, 2021. "Enhancing the Competitiveness of Destination Bulgaria through Digital Transformation in Tourism," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 177-198.
    • Handle: RePEc:bas:econst:y:2021:i:2:p:177-198
    as

    Download full text from publisher

    File URL: https://www.iki.bas.bg/Journals/EconomicStudies/2021/2021-2/11_Kazandzhieva.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ahmed Bounfour, 2016. "Digital Futures, Digital Transformation," Progress in IS, Springer, edition 1, number 978-3-319-23279-9, June.
    2. Svetla Rakadzhiyska, 2020. "European Integration Influence On Bulgarian Tourism Development," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 46-57.
    3. Velina Ivancheva Kazandjieva & Hristina Plamenova Filipova, 2018. "Customer’s Perception Assessment of Tech-Related Innovations in Tourism," Business & Management Compass, University of Economics Varna, issue 1, pages 5-20.
    4. Webster, Craig & Ivanov, Stanislav, 2014. "Transforming competitiveness into economic benefits: Does tourism stimulate economic growth in more competitive destinations?," Tourism Management, Elsevier, vol. 40(C), pages 137-140.
    5. Alain Dupeyras & Neil MacCallum, 2013. "Indicators for Measuring Competitiveness in Tourism: A Guidance Document," OECD Tourism Papers 2013/2, OECD Publishing.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Michał Roman & Monika Roman & Piotr Prus & Małgorzata Szczepanek, 2020. "Tourism Competitiveness of Rural Areas: Evidence from a Region in Poland," Agriculture, MDPI, vol. 10(11), pages 1-19, November.
    2. Marcus Grieger & André Ludwig, 2019. "On the move towards customer-centric business models in the automotive industry - a conceptual reference framework of shared automotive service systems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(3), pages 473-500, September.
    3. Bojan KRSTIĆ & Sonja JOVANOVIC & Tanja STANISIC, 2014. "Central And East European Countries’ Tourism Competitiveness As A Factor Of Their National Competitiveness Level," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 18(18), pages 61-68, December.
    4. Ştefan-Alexandru CATANA & Sorin-George TOMA, 2021. "Entrepreneurship In The Hospitality Industry. Case Study: Marriott International," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 27, pages 221-225, December.
    5. Oleg PETELCA & Ciprian-Constantin PĂTRĂUCEANU & Veronica GARBUZ & Iurie BEȘLIU, 2023. "Analysis Of Travel And Tourism Competitiveness Index In Eastern Partnership Countries," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 32(1), pages 235-349, July.
    6. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    7. Salinas Fernández, José Antonio & Guaita Martínez, José Manuel & Martín Martín, José María, 2022. "An analysis of the competitiveness of the tourism industry in a context of economic recovery following the COVID19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    8. Hani Brdesee, 2021. "A Divergent View of the Impact of Digital Transformation on Academic Organizational and Spending Efficiency: A Review and Analytical Study on a University E-Service," Sustainability, MDPI, vol. 13(13), pages 1-16, June.
    9. Paulo H A Feitosa & Amanda B A Silva, 2022. "Length of stay and satisfaction shaping the competitiveness of international business tourism in São Paulo city, Brazil," Tourism Economics, , vol. 28(3), pages 728-747, May.
    10. Delia Popescu & Iulia Monica Oehler-Sincai & Daniel Bulin & Ion Alexandru Tanase, 2018. "Cee-16: A Cluster Analysis Based on Tourism Competitiveness and Correlations With Major Determinants," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 833-833, November.
    11. Maloletko, A. N. & Kaurova, O. V. & Kryukova, E. M. & Pochinok, N. B. & Gladko, E. A., 2015. "Analysis of Key Indicators of Tourism Industry in Russia," Modern Applied Science, Canadian Center of Science and Education, vol. 9(3), pages 1-25, March.
    12. Gabriela Carmen Pascariu & Bogdan-Constantin Ibanescu, 2018. "Determinants and Implications of the Tourism Multiplier Effect in EU Economies. Towards a Core-Periphery Pattern?," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 982-982, November.
    13. Firican Diana Andreea, 2024. "Creating a Digital Culture for Digital Transformation: A Literature Review of Practical Steps," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 1018-1028.
    14. Gotsch, Matthias & Kelnhofer, Anton & Jäger, Angela, 2019. "Environmental product innovations and the digital transformation of production: Analysing the influence that digitalising production has on generating environmental product innovations," Working Papers "Sustainability and Innovation" S07/2019, Fraunhofer Institute for Systems and Innovation Research (ISI).
    15. Naoko C. Kojo, 2015. "Demystifying Dutch Disease," Journal of International Commerce, Economics and Policy (JICEP), World Scientific Publishing Co. Pte. Ltd., vol. 6(02), pages 1-23.
    16. David Perrain & Philippe Jean-Pierre, 2019. "The smart destination strategy, a key factor for changes in vulnerable tourist destinations? [La stratégie de destination intelligente, facteur clé des mutations des destinations touristiques vulné," Post-Print hal-02144769, HAL.
    17. Yung-Lun Liu & Pen-Fa Ko & Jui-Te Chiang, 2021. "Developing an Evaluation Model for Monitoring Country-Based Tourism Competitiveness," SAGE Open, , vol. 11(3), pages 21582440211, September.
    18. Giovanni Ruggieri & Patrizia Calò, 2022. "Tourism Dynamics and Sustainability: A Comparative Analysis between Mediterranean Islands—Evidence for Post-COVID-19 Strategies," Sustainability, MDPI, vol. 14(7), pages 1-13, March.
    19. Zavattaro, Staci M. & Daspit, Joshua J. & Adams, Frank G., 2015. "Assessing managerial methods for evaluating place brand equity: A qualitative investigation," Tourism Management, Elsevier, vol. 47(C), pages 11-21.
    20. Natalia Porto & Pablo de la Vega, 2024. "Employment and Teleworking in the Argentine Tourism Sector: a Case Study Based on the COVID-19 Pandemic," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 6706-6736, June.

    More about this item

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bas:econst:y:2021:i:2:p:177-198. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Diana Dimitrova (email available below). General contact details of provider: https://edirc.repec.org/data/ikbasbg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.