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Buyer Behaviour in the Case of Organic Agricultural Products

Author

Listed:
  • Vesselin Blagoev
  • Elena Shustova
  • Inna Mischenko

Abstract

The aim of this research is to study the consumer’s attitude and buyers’ behaviour towards organic (bio) agricultural products as key factors to influence the market development and market potential, especially for supply to other regional markets in the particular country, and for export. Three regions have been studied, all of them with production and export potential for organic products. Two of them are in Central Asia – Altay region in the Russian Federation (Barnaul and the region) and Eastern Kazakhstan (Semey and the region). Bulgaria (Sofia and Varna) was included in the research, with the idea to contrast the findings from Siberia with those from Europe. The three regions, which are covered by this survey, have the production capacity to supply the local and foreign markets with organic agricultural products. The findings of this research lead to a better understanding of the consumers’ specifics, as well as – the gender specifics, and by this, it provides the producers and sellers with ideas about optimisation of their marketing communication and pricing strategies.

Suggested Citation

  • Vesselin Blagoev & Elena Shustova & Inna Mischenko, 2021. "Buyer Behaviour in the Case of Organic Agricultural Products," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 124-139.
    • Handle: RePEc:bas:econst:y:2021:i:2:p:124-139
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    File URL: https://www.iki.bas.bg/Journals/EconomicStudies/2021/2021-2/8_Blagoev.pdf
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    References listed on IDEAS

    as
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    2. Moser, Riccarda & Raffaelli, Roberta & Thilmany, Dawn D., 2011. "Consumer Preferences for Fruit and Vegetables with Credence-Based Attributes: A Review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(2), pages 1-22, May.
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    More about this item

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • F18 - International Economics - - Trade - - - Trade and Environment

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