IDEAS home Printed from https://ideas.repec.org/a/bas/econst/y2019i1p33-49.html
   My bibliography  Save this article

Innovative Methods and Tools for Personnel International Marketing Development

Author

Listed:
  • Svitlana Mishyna
  • Îleksandr Mishyn
  • Nataliia Parkhomenko

Abstract

In the article approaches to the definition of the concept of "personnel marketing" are considered. The essence and definition of concepts "personnel marketing" and "international personnel marketing" are specified. Approaches to the formation of HR marketing mix are considered. The methodical approach to the formation of the system of international personnel marketing in the context of innovative development of personnel technologies is improved. The list of tools for innovative development of personnel marketing at enterprises of international business is substantiated.

Suggested Citation

  • Svitlana Mishyna & Îleksandr Mishyn & Nataliia Parkhomenko, 2019. "Innovative Methods and Tools for Personnel International Marketing Development," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 33-49.
    • Handle: RePEc:bas:econst:y:2019:i:1:p:33-49
    as

    Download full text from publisher

    File URL: https://www.ceeol.com/search/article-detail?id=752926
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yanko Hristozov & Petar Chobanov, 2020. "Innovation Environment towards Smart Specialization and Circular Economy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 79-105.

    More about this item

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bas:econst:y:2019:i:1:p:33-49. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Diana Dimitrova (email available below). General contact details of provider: https://edirc.repec.org/data/ikbasbg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.