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Strategic marketing – some conceptual and operational reviews from structured marketing works

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  • Bogdan Nichifor

Abstract

Strategic marketing has been for a long time widely recognized as an important aspect of activity of modern organizations. Knowing it characteristics and its role in organizational management is extremely important in developing a long-time efficient business. This article focuses on presenting some synthetic conclusions extracted from the structured strategic marketing works of well-known marketing authors.

Suggested Citation

  • Bogdan Nichifor, 2009. "Strategic marketing – some conceptual and operational reviews from structured marketing works," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 14.
    • Handle: RePEc:bac:fsecub:09-14-13
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    Cited by:

    1. Angela-Eliza MICU & Daniel Adrian GARDAN & Iuliana Petronela GARDAN GEANGU, 2015. "Healthcare Services Employees Perception about Staff Motivation," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 114-119.

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