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Beyond closed doors: How to leverage open innovation ecosystems for supply chain success

Author

Listed:
  • Brown, Marisa

    (APQC, USA)

  • Vlachos, Nathanael

    (APQC, USA)

  • Marshall, Anthony

    (IBM Institute for Business Value, USA)

  • Butner, Karen

    (IBM Institute for Business Value, USA)

  • Clymer, Laura

    (APQC, USA)

Abstract

This paper makes the case for open innovation as an approach that can drive significant value for supply chain organisations. In contrast to traditional innovation, which tends to unfold behind closed doors, open innovation leads to new products, services and operating models as the result of collaboration and co-creation between an organisation and its partners. Drawing from survey research of 1,100 C-suite executives carried out by the American Productivity & Quality Center and the IBM Institute for Business Value (IBV), the paper explores leading practices for how organisations can: 1) drive strategic alignment and collaborative culture; 2) measure open innovation process maturity, outcomes and return on investment (ROI); 3) invest in roles, skills and tools for open innovation; and 4) align processes with open innovation. Building a thriving open innovation ecosystem requires thoughtful investments from both organisations and ecosystem partners, but the payoff can be substantial. Organisations with mature open innovation practices see significantly better business outcomes than their peers, including higher ROI from their innovation efforts, faster time to market and higher revenue growth.

Suggested Citation

  • Brown, Marisa & Vlachos, Nathanael & Marshall, Anthony & Butner, Karen & Clymer, Laura, 2025. "Beyond closed doors: How to leverage open innovation ecosystems for supply chain success," Journal of Supply Chain Management, Logistics and Procurement, Henry Stewart Publications, vol. 7(3), pages 222-238, February.
    • Handle: RePEc:aza:jscm00:y:2025:v:7:i:3:p:222-238
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    More about this item

    Keywords

    open innovation ecosystems; transformation and innovation; supplier management/relationships;
    All these keywords.

    JEL classification:

    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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