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What customers want and need: Bringing consistency, reliability and innovation to the global supply chain

Author

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  • Williams, Tom

    (BNSF Railway, USA)

Abstract

Transportation companies must continue to assure customers that they are ready to handle all aspects of their shipping needs, from a quick and safe delivery to environmental transparency of that shipment. This paper demonstrates that no element of the transportation supply chain is immune from that charge, from lorry to rail to ship. Companies like BNSF Railway should be prepared to continue to handle those challenges and look towards the future of what customers want and need by resiliently forging ahead with a customer-first approach through strategic capital investments, a future mindset in technologies that support a more efficient and sustainable tomorrow and providing service offerings to anticipate the needs of the ever-evolving supply chain.

Suggested Citation

  • Williams, Tom, 2024. "What customers want and need: Bringing consistency, reliability and innovation to the global supply chain," Journal of Supply Chain Management, Logistics and Procurement, Henry Stewart Publications, vol. 7(1), pages 59-73, September.
    • Handle: RePEc:aza:jscm00:y:2024:v:7:i:1:p:59-73
    as

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    More about this item

    Keywords

    supply chain; consistency; reliability; innovation; sustainability; resiliency;
    All these keywords.

    JEL classification:

    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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