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Demand driven adaptive enterprise and adaptive sales and operations planning

Author

Listed:
  • Ling, Dick

    (President, Richard, USA)

  • Ptak, Carol

    (Demand Driven Institute, USA)

  • Smith, Chad

    (Demand Driven Institute, USA)

Abstract

The volatile, uncertain, complex and ambiguous (VUCA) world is here to stay, and it is wreaking havoc on manufacturers, distributors and supply chains throughout the world. Companies are failing at a faster rate than ever because they are failing to adapt to this highly dynamic and risky environment. A new rule has emerged: adapt or die. But how to drive adaptation when conventional tools and processes are failing to keep pace with these challenges? This paper introduces adaptive sales and operations planning, an effective bidirectional bridge between strategy and operations, enabling adaptation at all levels of the organisation in the VUCA world. A step-by-step path is introduced to prepare, implement and sustain this robust S&OP process. Adaptive sales and operations planning completes the Demand Driven Adaptive Enterprise framework and restores the original promise of S&OP for modern circumstances.

Suggested Citation

  • Ling, Dick & Ptak, Carol & Smith, Chad, 2023. "Demand driven adaptive enterprise and adaptive sales and operations planning," Journal of Supply Chain Management, Logistics and Procurement, Henry Stewart Publications, vol. 5(2), pages 152-159, January.
    • Handle: RePEc:aza:jscm00:y:2023:v:5:i:2:p:152-159
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    More about this item

    Keywords

    demand driven; DDMRP; S&OP; sales and operational planning; supply chain resiliency; DDS&OP; VUCA;
    All these keywords.

    JEL classification:

    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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