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Transforming supply chains through integrated business planning supported by advanced technologies

Author

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  • Shutay, Jeanette
  • Ahern, Jill

Abstract

Integrated business planning first requires multi-disciplinary stakeholder collaboration and alignment, which can be very difficult to achieve in practice and the importance of which is often underestimated. Embracing and implementing a successful stakeholder engagement model requires intentional efforts to share information, remove long-standing silos, align on priorities and align on an execution strategy. Furthermore, planning for future demand through a shared execution strategy poses additional challenges given the complexities of projecting demand and aligning supply plans to marketing strategy and sales goals. This paper presents an overview of the common pain points experienced by supply chain professionals today, along with strategies for transforming supply chains through integrated business planning and the use of advanced technologies. By combining adequate organisational alignment with the power of advanced technologies, the full benefits of integrated business planning can be realised.

Suggested Citation

  • Shutay, Jeanette & Ahern, Jill, 2019. "Transforming supply chains through integrated business planning supported by advanced technologies," Journal of Supply Chain Management, Logistics and Procurement, Henry Stewart Publications, vol. 1(4), pages 358-367, June.
    • Handle: RePEc:aza:jscm00:y:2019:v:1:i:4:p:358-367
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    More about this item

    Keywords

    sales and operations planning (S&OP); integrated business planning (IBP); stakeholder engagement; machine learning; automation;
    All these keywords.

    JEL classification:

    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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