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From strategy to execution: New forms of collaboration — integrating business partners into sales and operations planning processes

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  • Neise, Rolf

Abstract

The modern strategic management framework is outdated. A refreshed perspective is required to cope with current economic challenges in an ever-changing world. Collaboration based on mutual trust instead of competitive rivalry is essential. Unfortunately, internal barriers, a lack of trust and companies’ resistance to change are often hindering the industry in unlocking hidden values. Hence, new farsighted approaches must be developed to create significant benefits for all parties.

Suggested Citation

  • Neise, Rolf, 2018. "From strategy to execution: New forms of collaboration — integrating business partners into sales and operations planning processes," Journal of Supply Chain Management, Logistics and Procurement, Henry Stewart Publications, vol. 1(1), pages 28-40, June.
    • Handle: RePEc:aza:jscm00:y:2018:v:1:i:1:p:28-40
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    More about this item

    Keywords

    Porter’s generic strategies; Five Forces Model (FFM); Sixth Force Model (SFM); collaboration; sales and operation planning (S&OP) process; integrated business planning;
    All these keywords.

    JEL classification:

    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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