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`‘Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires’` by David Aaker

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  • Eanes, Ryan S.

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Suggested Citation

  • Eanes, Ryan S., 2018. "`‘Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires’` by David Aaker," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(1), pages 92-93, June.
    • Handle: RePEc:aza:jbs000:y:2018:v:7:i:1:p:92-93
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    Cited by:

    1. Kevin Lane Keller, 2023. "Looking forward, looking back: developing a narrative of the past, present and future of a brand," Journal of Brand Management, Palgrave Macmillan, vol. 30(1), pages 1-8, January.

    More about this item

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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