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Can a workspace ‘Be Like Mike’? Imagining workplace as a consumer product

Author

Listed:
  • De Plazaola, Albert

    (Unispace, USA)

Abstract

Resistance by employees to return to the office is not entirely driven by reluctance or fear or commute times, but by stale and tired workspaces that historically have undelivered on the employee experience, especially for women and minorities. Employees want engaging work environments to connect and build community, yet organisations and service providers deliver painfully bland benching solutions that repel instead of magnetise. Open office models resemble high-density storage facilities with high occupancy and utilisation metrics as performance indicators — and leadership wonders why their staff wants to stay home. Employees want Jordans and we fit them with last year’s Skechers. We need to develop workspaces in the same way consumer product companies generate excitement and buzz. In other words, the new workplace needs to be more like Mike.

Suggested Citation

  • De Plazaola, Albert, 2024. "Can a workspace ‘Be Like Mike’? Imagining workplace as a consumer product," Corporate Real Estate Journal, Henry Stewart Publications, vol. 13(4), pages 378-395, June.
    • Handle: RePEc:aza:crej00:y:2024:v:13:i:4:p:378-395
    as

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    More about this item

    Keywords

    workplace as product; consumer product; experience design; user experience; workplace performance;
    All these keywords.

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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