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Eco-friendly FMCG products and premiumisation purchasing habits

Author

Listed:
  • Faganel, Armand

    (Vice-Dean and Marketing Professor, University of Primorska, Slovenia)

  • Dessardo, Maurizio

    (Customs Declarant, Fersped, Slovenia)

Abstract

This paper analyses consumers' awareness using the example of fast-moving consumer goods (FMCG). In this regard, two concepts are discussed in the theoretical part: premiumisation and eco-friendly products (EFPs). The empirical part utilises two methods for collecting primary data: semi-structured interviews with representatives of two companies and a questionnaire survey for end customers. Subsequently, consumers' awareness and purchasing habits have been examined based on a large international company's FMCG products, specifically for personal hygiene, cosmetics and detergents. Management in the FMCG sector has to focus on changing consumer habits. Marketers have to be aware of the desires, trends and demands of their customers.

Suggested Citation

  • Faganel, Armand & Dessardo, Maurizio, 2024. "Eco-friendly FMCG products and premiumisation purchasing habits," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(4), pages 375-386, April.
    • Handle: RePEc:aza:ama000:y:2024:v:9:i:4:p:375-386
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    Cited by:

    1. Armand Faganel & Filip Pačarić & Igor Rižnar, 2024. "The Impact of Gamification on Slovenian Consumers’ Online Shopping," Administrative Sciences, MDPI, vol. 14(5), pages 1-22, April.

    More about this item

    Keywords

    eco-friendly products; EFPs; premiumisation; fast-moving consumer goods; FMCG; sales trends; awareness; consumers;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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