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AI and sustainability: The opportunity for brands

Author

Listed:
  • Fink, Carly

    (Provoke Insights, USA)

  • Goldman, Jeremy

    (Insider Intelligence, USA)

Abstract

The opportunity to advance green initiatives with advanced technologies is endless, and this new area of growth will bring a number of revenue opportunities. Consumers, governments, and special interest groups are willing to reward brands for their sustainable practices, in which artificial intelligence (AI) can play a major role. AI can be a force for good and lift how a brand is perceived — but it has to be championed internally by proving its ROI, using the right vendors, and being properly implemented and well-communicated to consumers. As AI can help synthesise large amounts of data and automate tasks, it brings new possibilities for advancing green initiatives. Because of environmental concerns across the globe, such as greenhouse gas (GHG) emissions and pollution, governments and corporations are championing these initiatives. For example, over 5,000 companies enrolled in the United Nations’ Race to Zero campaign in 2020; this initiative seeks to secure commitments to reduce GHG emissions.

Suggested Citation

  • Fink, Carly & Goldman, Jeremy, 2023. "AI and sustainability: The opportunity for brands," Journal of AI, Robotics & Workplace Automation, Henry Stewart Publications, vol. 2(3), pages 202-214, March.
    • Handle: RePEc:aza:airwa0:y:2023:v:2:i:3:p:202-214
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    More about this item

    Keywords

    artificial intelligence; AI; marketing; sustainability; green; branding; promoting sustainability; AI sustainability;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • G2 - Financial Economics - - Financial Institutions and Services

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