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The rise of CreAltives: Using AI to enable and speed up the creative process

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  • Pearson, Andrew

    (Intelligencia, China)

Abstract

The ancient Greeks invented the concept of the muse goddess to be a vessel that would enter a human’s life and spark long-desired creativity. The Greek gods did not want to give humans credit for coming up with creativity; however, humans may have invented something as good as a muse — artificial intelligence (AI). Today, AI, machine learning (ML), deep learning (DL) and natural language processing (NLP) could be taking up that ‘muse role’ as well as becoming the workhorse for many a visual artist’s grunge work, and possibly even their creative work as well. In this paper, we will look at how modern creative AI technologies can be viewed through the lens of five groups. We will also explore how recent advances in creative AI offer users the ability to create images, compose music, animation and even video in ways never before possible — and then wrap up with final takeaways on the future of artistic creativity in the era of AI.

Suggested Citation

  • Pearson, Andrew, 2023. "The rise of CreAltives: Using AI to enable and speed up the creative process," Journal of AI, Robotics & Workplace Automation, Henry Stewart Publications, vol. 2(2), pages 101-114, December.
    • Handle: RePEc:aza:airwa0:y:2023:v:2:i:2:p:101-114
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    More about this item

    Keywords

    artificial intelligence; personalisation; machine learning; deep learning; natural language processing; text-to-image; generative AI; customer relationship management; behavioural marketing; personalisation; creativity; visual art; music; animation; video; video gaming; images;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • G2 - Financial Economics - - Financial Institutions and Services

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