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Development of a comprehensive model to assess a company’s investment attractiveness

Author

Listed:
  • R. U. Usin

    (Omsk Humanitarian Academy, Omsk, Russian Federation)

  • O. Yu. Patlasov

    (Omsk Humanitarian Academy, Omsk, Russian Federation; Vernadsky Russian State University of National Economy, Balashikha, Russian Federation)

Abstract

Based on the analysis of the valuation activities regulation in the Russian Federation, international valuation standards, and standards of other regions, as well as a study of the works of domestic and foreign authors, a comprehensive method for assessing the investment attractiveness of companies using the TOPSIS method is proposed. It was revealed that current research misses such factors as the development strategy, plans, and business model of the company, as well as analysis of the main trends in the market, which makes it impossible to conduct a full-fledged, comprehensive assessment. The difficulty of taking into account these factors is justified by the fact that when analyzing them, there may be no historical data, and the degree of probability of their occurrence is unknown; in such cases, one can use the theory of fuzzy sets. In addition, the assessment model must take into account the individual preferences of the subject of the assessment; for this purpose, the Fishburne weighting scheme is used to establish the importance of indicators relative to each other. The author’s integrated model for assessing the attractiveness of a company is proposed.

Suggested Citation

  • R. U. Usin & O. Yu. Patlasov, 2024. "Development of a comprehensive model to assess a company’s investment attractiveness," Russian Journal of Social Sciences and Humanities, Omsk Humanitarian Academy, vol. 18(2), pages 225-235, March.
    • Handle: RePEc:aws:omskjl:v:18:y:2024:i:2:p:225-235
    DOI: 10.57015/issn1998-5320.2024.18.2.22
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