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Modeling of integral indicators of investment attractiveness for food retail companies

Author

Listed:
  • R. U. Usin

    (Omsk Humanitarian Academy, Omsk, Russian Federation)

  • O. Yu. Patlasov

    (Pushchino State Institute of Natural Science, Pushchino, Russian Federation)

Abstract

The article is devoted to the modeling of integral indicators of investment attractiveness for food retail companies, taking into account industry specifics. In the process of research the works on this topic were analyzed, the general shortcomings of the existing methods of assessment were determined. During the analysis of existing works it was determined that the evaluation model should meet the following characteristics: provide a comprehensive assessment that considers both internal factors affecting the investment attractiveness and external, include indicators specific to the industry under study, be dynamic, since the same object of evaluation may be differently evaluated by different investors with different preferences, as well as due to the fact that in the studied industry may change by new trends. As a result, we built an economic-mathematical model that considers the industry specifics of the market, defined a set of indicators that characterize the investment attractiveness of companies in the food retail market from different sides and evaluated by calculating the integral index. It was found that Magnit is more attractive for investment in comparison with Lenta and X5 Retail Group.

Suggested Citation

  • R. U. Usin & O. Yu. Patlasov, 2022. "Modeling of integral indicators of investment attractiveness for food retail companies," Russian Journal of Social Sciences and Humanities, Omsk Humanitarian Academy, vol. 16(4), pages 230-242, December.
    • Handle: RePEc:aws:omskjl:v:16:y:2022:i:4:p:230-242
    DOI: 10.17238/issn1998-5320.2022.16.4.25
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