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Determining Travel Motivations Of Wellness Tourism

Author

Listed:
  • Ana Tezak Damijanic

    (Institute of Agriculture and Tourism, Department of Tourism, Porec)

  • Zdravko Sergo

    (Institute of Agriculture and Tourism, Department of Tourism, Porec)

Abstract

Wellness tourism is a relatively new form of tourism based on special interest of consumers. In order to create appropriate marketing strategy it is necessary to better understand travel motivation for this segment. The purpose of this paper is to explore travel motives in the context of wellness tourism. The aim of this paper is twofold: 1) to determine how well the general proposed structure of push and pull motivating factors applies to tourists who consider wellness services an important pull factor and 2) to examine the relation among travel motives and various sociodemographic and travel characteristics of tourists who consider wellness services an important pull factor.

Suggested Citation

  • Ana Tezak Damijanic & Zdravko Sergo, 2013. "Determining Travel Motivations Of Wellness Tourism," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 22(1), pages 3-20, june.
    • Handle: RePEc:avo:emipdu:v:22:y:2013:i:1:p:3-20
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    File URL: https://hrcak.srce.hr/index.php/clanak/153647
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    References listed on IDEAS

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    1. John G.C. Kester, 2003. "International Tourism in Africa," Tourism Economics, , vol. 9(2), pages 203-221, June.
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    Citations

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    Cited by:

    1. Margarida Mota & Paulo Nossa & Claudete Oliveira Moreira, 2023. "The Impact of Health and Wellness Tourism in the Regional Economy of Estrela UNESCO Global Geopark, Portugal," Sustainability, MDPI, vol. 15(20), pages 1-29, October.
    2. John Michael C. Ibarra & Antonino F. Alejandro, 2024. "Tourist Motivational Perspective Analysis of Selected Accredited Homestay in Banaue, Ifugao: Basis for a Proposed Marketing Model," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(5), pages 834-888, May.

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    More about this item

    Keywords

    travel motives; wellness tourism; wellness services;
    All these keywords.

    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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