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Predicting Continuance Usage Intention of Mobile Payment: An Experimental Study of Bangladeshi Customers

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  • Md. Alamgir Hossain
  • Md. Shakhawat Hossain
  • Nusrat Jahan

Abstract

With the tremendous use of electronic devices, inhabitants create digital footsteps of their everyday lives, therefore, unlocked magnificent opportunities for the innovative companies to launch mobile payment system and offer value-added facilities. Mobile payment system has inaugurated a conspicuous phenomenon that can enable consumers to transform their mobile devices into a digital bank. Mobile payment has already proved its aids in the developed country market and projected to enjoy a cheerful prospect in the emerging market like Bangladesh. Moreover, a stream of research conducted in multiple countries regarding the domain of mobile payment, but a different scenario noticed in perspective of emerging country like Bangladesh as there hasn’t much yet. By giving importance on behavioral intention of consumer and specific characteristics of m-payments, this study aims to develop and test a research model by integrating usefulness and ease of use into the behavioral intentions. This study employed Confirmatory Factor Analysis and Structural Equation Modeling to analyze database, which was composed of 328 samples. Results show that continuous usage intention is significantly affected by customer satisfaction. Perceived usefulness and ease of use are positively influence the continuance usage intention and satisfaction. The current study may extensively contribute to knowledge extension of two research streams-strategic management and service marketing-by implementing appropriate business model and service marketing strategies for m-payment users in Bangladesh and potentially other emerging markets.

Suggested Citation

  • Md. Alamgir Hossain & Md. Shakhawat Hossain & Nusrat Jahan, 2018. "Predicting Continuance Usage Intention of Mobile Payment: An Experimental Study of Bangladeshi Customers," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 8(4), pages 487-498.
    • Handle: RePEc:asi:aeafrj:v:8:y:2018:i:4:p:487-498:id:1689
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    Citations

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    Cited by:

    1. Francisco Liébana-Cabanillas & Nidhi Singh & Zoran Kalinic & Elena Carvajal-Trujillo, 2021. "Examining the determinants of continuance intention to use and the moderating effect of the gender and age of users of NFC mobile payments: a multi-analytical approach," Information Technology and Management, Springer, vol. 22(2), pages 133-161, June.
    2. Shalini Srivastava & Nidhi Singh, 2023. "An integrated model predicting customers’ continuance behavioral intention and recommendations of users: a study on mobile payment in emerging markets," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(2), pages 236-254, June.
    3. Nisha K. Kumar & Anitha S. Yadav, 2024. "A Systematic Literature Review and Bibliometric Analysis on Mobile Payments," Vision, , vol. 28(3), pages 287-302, June.
    4. Ashique Ali K. A. & Rameshkumar Subramanian, 2024. "Continuance intention to use smartphone-based payment services: the role of pre-adoption expectancies, usage experience, and conventional inhibitions," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 888-903, September.
    5. Amrizah Kamaluddin & Norhafizah Ishak & Nor Farizal Mohammed, 2019. "Financial Distress Prediction Through Cash Flow Ratios Analysis," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 10(3), pages 63-76, May.

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