IDEAS home Printed from https://ideas.repec.org/a/asi/aeafrj/v10y2020i5p516-525id1940.html
   My bibliography  Save this article

Impact on E-Commerce Adoption on Entrepreneurial Orientation and Market Orientation in Business Performance of SMEs

Author

Listed:
  • Ade Octavia
  • Sigit Indrawijaya
  • Yayuk Sriayudha
  • Heriberta
  • Husni Hasbullah
  • Asrini

Abstract

In the industrial ERA 4.0, changes digitally and physically are inevitable, as well as for small to medium enterprise (SMEs). The majority of SMEs in Jambi Province have not conducted digital technology as a marketing strategy for the expansion of its market share. The purpose of this research are: (1) analyzing the impact of entrepreneurial orientation on SME business performance, (2) analyzing the influence of market orientation with the e-commerce adoption towards SMES’s business Performance (3). interpreting the e-commerce adoption and market orientation impact to SME’s business performance. The research design uses the Mix method of qualitative and quantitative. The data is collected by primary and secondary data. The data analysis techniques uses Structural Equation Model (SEM) and ran by SmartPLS3 program. Samples of this study consist of 250 SMEs who have already used digital e-commerce technology in Jambi Province. The result of data processing indicates there is a significant influence between entrepreneurial orientation, market orientation and e-commerce adoption to SME’s business performance in Jambi Provinces. We believe that entrepreneurial orientation, market orientation and e-commerce adoption model in this study will have both managerial and academic positive implication. This study will have managerial implication for practitioners in Indonesia and other countries. Academic implications is also need for researcher who are interested in increasing SME’s business performance in term of e-commerce adoption.

Suggested Citation

  • Ade Octavia & Sigit Indrawijaya & Yayuk Sriayudha & Heriberta & Husni Hasbullah & Asrini, 2020. "Impact on E-Commerce Adoption on Entrepreneurial Orientation and Market Orientation in Business Performance of SMEs," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 10(5), pages 516-525.
    • Handle: RePEc:asi:aeafrj:v:10:y:2020:i:5:p:516-525:id:1940
    as

    Download full text from publisher

    File URL: https://archive.aessweb.com/index.php/5002/article/view/1940/3054
    Download Restriction: no
    File URL: https://archive.aessweb.com/index.php/5002/article/view/1940/4809
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Leogrande, Angelo, 2024. "Companies with at least 10 Employees Selling Online across the Italian Regions," MPRA Paper 120637, University Library of Munich, Germany.
    2. ROMAN Angela & RUSU Valentina Diana, 2022. "Digital Technologies And The Performance Of Small And Medium Enterprises," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 17(3), pages 190-203, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:asi:aeafrj:v:10:y:2020:i:5:p:516-525:id:1940. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Robert Allen (email available below). General contact details of provider: https://archive.aessweb.com/index.php/5002/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.