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Sustainability Indicator Analysis of Creative Tourism by Using the Delphi Technique: Case Study of Creative Tourism in Nakhon Si Thammarat Province, Thailand

Author

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  • Jeeranan Thongsamak

    (School of Management, Walailak University, Thailand orcid.org/0000-0002-2952-0689)

  • Dr. Rungrawee Jitpakdee*

    (School of Management, Walailak University, Thailand)

Abstract

The purpose of this research was to determine the indicators used for analyzing the sustainability of creative tourism in Nakhon Si Thammarat province, Thailand, and to propose the guidelines for sustainable management. This research was carried out by mixed methods. The researcher used the Delphi Technique to determine the sustainability indicators from 21 experts, and 10 indicators were selected from 3 sustainabilities to be designated for the questionnaires. The qualitative data was collected from 50 tourism entrepreneurs and the quantitative data was collected from 400 tourists, both Thai tourists and foreign tourists. The research results revealed that the creative tourism in Nakhon Si Thammarat province had the management in accordance with the sustainability guidelines of creative tourism, had the highest social and cultural sustainability, and should be enhanced and develop other indicators further. There were interesting points in all 3 dimensions for the sustainable development such as to emphasize the crucial problem solving, which was, waste management, to promote the admission fees for tourist attractions, to select the local materials, to employ local labor, manage reasonable wages, develop labor skills, participate in the cultural activities of localities, exchange experiences and apply all suggestions from the tourists for developing tourist attractions to meet the tourists’ needs, and develop the basic public utilities not against the community livelihoods.

Suggested Citation

  • Jeeranan Thongsamak & Dr. Rungrawee Jitpakdee*, 2019. "Sustainability Indicator Analysis of Creative Tourism by Using the Delphi Technique: Case Study of Creative Tourism in Nakhon Si Thammarat Province, Thailand," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 5(1), pages 201-210, 01-2019.
    • Handle: RePEc:arp:tjssrr:2019:p:201-210
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    References listed on IDEAS

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