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Relationship Between Motivation And Business Sustainability: A Study On Homestay Entrepreneurs In Malaysia

Author

Listed:
  • Zaleha Mohamad*

    (School of Maritime Business & Management Universiti Malaysia Terengganu 21030 Kuala Nerus Terengganu Darul Iman)

  • Wan Nurul Aina Wan Bukhari

    (School of Maritime Business & Management Universiti Malaysia Terengganu 21030 Kuala Nerus Terengganu Darul Iman, Malaysia)

  • Isma Rosila Ismail

    (Centre for Foundation and Liberal Education (PPAL) Universiti Malaysia Terengganu 21030 Kuala Nerus Terengganu Darul Iman, Malaysia)

  • Khatijah Omar

    (School of Maritime Business & Management Universiti Malaysia Terengganu 21030 Kuala Nerus Terengganu Darul Iman, Malaysia)

  • Azizul Yadi Yaakop

    (School of Maritime Business & Management Universiti Malaysia Terengganu 21030 Kuala Nerus Terengganu Darul Iman, Malaysia)

  • Shaladdin Muda

    (School of Maritime Business & Management Universiti Malaysia Terengganu 21030 Kuala Nerus Terengganu Darul Iman, Malaysia)

Abstract

Homestay program has a very good impact on the country’s economy and tourism sector especially for the benefit of locals. The study intends to examine the relationship between sustainability and motivation of homestay entrepreneurs in the East Coast of Peninsular Malaysia. The study applied both quantitative and qualitative methods involving face-to-face interview and questionnaire instrument for data collection. 258 entrepreneur respondents took part by mean of simple random sampling method. The study reported a significant relationship between sustainability and motivation. The findings also identified that the homestay entrepreneurs in Malaysia’s East Coast states were highly motivated by internal factors to involve in the homestay business, even though they were facing many challenges and problems in managing their homestay businesses. This results will be benefitted to the homestay entrepreneurs to improve and enhancing their homestay business in future. Nonetheless, collaboration and networking with government and associations are still needed to further improve the development of homestay program.

Suggested Citation

  • Zaleha Mohamad* & Wan Nurul Aina Wan Bukhari & Isma Rosila Ismail & Khatijah Omar & Azizul Yadi Yaakop & Shaladdin Muda, 2018. "Relationship Between Motivation And Business Sustainability: A Study On Homestay Entrepreneurs In Malaysia," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 4(12), pages 761-768, 12-2018.
    • Handle: RePEc:arp:tjssrr:2018:p:761-768
    as

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    References listed on IDEAS

    as
    1. Alberto Arias & Inaki Pena, 2010. "The effect of entrepreneurs' motivation and the local economic environment on young venture performance," International Journal of Business Environment, Inderscience Enterprises Ltd, vol. 3(1), pages 38-56.
    2. Svensson, Göran & Wood, Greg & Callaghan, Michael, 2010. "A corporate model of sustainable business practices: An ethical perspective," Journal of World Business, Elsevier, vol. 45(4), pages 336-345, October.
    3. Parrish, Bradley D., 2010. "Sustainability-driven entrepreneurship: Principles of organization design," Journal of Business Venturing, Elsevier, vol. 25(5), pages 510-523, September.
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