Identifying Factors of Purchase Intention for Private Label Brands
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- Samit CELA,, 2016. "The Attitudes And Purchase Intentions Towards Private Label Products, In The Context Of Economic Crisis: A Study Of Thessalonian Consumers," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(Special I), pages 1-10, august.
- Beneke, Justin & Carter, Stephen, 2015. "The development of a consumer value proposition of private label brands and the application thereof in a South African retail context," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 22-35.
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Keywords
Private label brands; Attitude; Brand awareness; Purchase intention.;All these keywords.
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