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Altria means tobacco: Philip Morris's identity crisis

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  • Smith, E.A.
  • Malone, R.E.

Abstract

Philip Morris Companies, the world's largest and most profitable tobacco seller, has changed its corporate name to The Altria Group. The company has also embarked on a plan to improve its corporate image. Examination of internal company documents reveals that these changes have been planned for over a decade and that the company expects to reap specific and substantial rewards from them. Tobacco control advocates should be alert to the threat Philip Morris's plans pose to industry-focused tobacco control campaigns. Company documents also suggest what the vulnerabilities of those plans are and how advocates might best exploit them.

Suggested Citation

  • Smith, E.A. & Malone, R.E., 2003. "Altria means tobacco: Philip Morris's identity crisis," American Journal of Public Health, American Public Health Association, vol. 93(4), pages 553-556.
    • Handle: RePEc:aph:ajpbhl:2003:93:4:553-556_0
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