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Why and how the tobacco industry sells cigarettes to young adults: Evidence from industry documents

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  • Ling, P.M.
  • Glantz, S.A.

Abstract

Objectives. To improve tobacco control campaigns, we analyzed tobacco industry strategies that encourage young adults (aged 18 to 24) to smoke. Methods. Initial searches of tobacco industry documents with keywords (e.g., "young adult.") were extended by using names, locations, and dates. Results. Approximately 200 relevant documents were found. Transitions from experimentation to addiction, with adult levels of cigarette consumption, may take years. Tobacco marketing solidifies addiction among young adults. Cigarette advertisements encourage regular smoking and increased consumption by integrating smoking into activities and places where young adults' lives change (e.g., leaving home, college, jobs, the military, bars). Conclusions. Tobacco control efforts should include both adults and youths. Life changes are also opportunities to stop occasional smokers' progress to addiction. Clean air policies in workplaces, the military, bars, colleges, and homes can combat tobacco marketing.

Suggested Citation

  • Ling, P.M. & Glantz, S.A., 2002. "Why and how the tobacco industry sells cigarettes to young adults: Evidence from industry documents," American Journal of Public Health, American Public Health Association, vol. 92(6), pages 908-916.
    • Handle: RePEc:aph:ajpbhl:2002:92:6:908-916_5
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    Cited by:

    1. Laura Campo & Silvia Lumia & Silvia Fustinoni, 2022. "Assessing Smoking Habits, Attitudes, Knowledge, and Needs among University Students at the University of Milan, Italy," IJERPH, MDPI, vol. 19(19), pages 1-15, September.
    2. Dorie E Apollonio & Lauren M Dutra & Stanton A Glantz, 2021. "Associations between smoking trajectories, smoke-free laws and cigarette taxes in a longitudinal sample of youth and young adults," PLOS ONE, Public Library of Science, vol. 16(2), pages 1-17, February.
    3. Anderson, Stacey J. & Pollay, Richard W. & Ling, Pamela M., 2006. "Taking ad-Vantage of lax advertising regulation in the USA and Canada: Reassuring and distracting health-concerned smokers," Social Science & Medicine, Elsevier, vol. 63(8), pages 1973-1985, October.
    4. Ling, P M & Glantz, S A, 2004. "Tobacco industry research on smoking cessation - Recapturing young adults and other recent quitters," University of California at San Francisco, Center for Tobacco Control Research and Education qt2t823095, Center for Tobacco Control Research and Education, UC San Francisco.
    5. Madeleine Steinmetz-Wood & Thierry Gagné & Marie-Pierre Sylvestre & Katherine Frohlich, 2018. "Do social characteristics influence smoking uptake and cessation during young adulthood?," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 63(1), pages 115-123, January.
    6. Page D. Dobbs & Jason B. Colditz & Shelby Shields & Anna Meadows & Brian A. Primack, 2022. "Policy and Behavior: Comparisons between Twitter Discussions about the US Tobacco 21 Law and Other Age-Related Behaviors," IJERPH, MDPI, vol. 19(5), pages 1-10, February.
    7. Allison C. Veronda & Leah A. Irish & Douglas L. Delahanty, 2020. "Effect of smoke exposure on young adults' sleep quality," Nursing & Health Sciences, John Wiley & Sons, vol. 22(1), pages 57-63, March.
    8. Lucy Hardie & Judith McCool & Becky Freeman, 2023. "E-Cigarette Retailers’ Use of Instagram in New Zealand: A Content Analysis," IJERPH, MDPI, vol. 20(3), pages 1-12, January.
    9. Carla J. Berg & Yael Bar-Zeev & Hagai Levine, 2020. "Informing iQOS Regulations in the United States: A Synthesis of What We Know," SAGE Open, , vol. 10(1), pages 21582440198, January.
    10. Nhung Nguyen & Louisa M. Holmes & Minji Kim & Pamela M. Ling, 2020. "Using Peer Crowd Affiliation to Address Dual Use of Cigarettes and E-Cigarettes among San Francisco Bay Area Young Adults: A Cross Sectional Study," IJERPH, MDPI, vol. 17(20), pages 1-13, October.
    11. Bo Yang & Jiaying Liu & Lucy Popova, 2018. "Targeted Versus Nontargeted Communication About Electronic Nicotine Delivery Systems in Three Smoker Groups," IJERPH, MDPI, vol. 15(10), pages 1-18, September.
    12. Scott, Kristin A. & Mason, Marlys J. & Mason, James D., 2015. "I'm not a smoker: Constructing protected prototypes for risk behavior," Journal of Business Research, Elsevier, vol. 68(10), pages 2198-2206.
    13. Adrian E. Ghenadenik & Katherine L. Frohlich & Lise Gauvin, 2016. "Beyond Smoking Prevalence: Exploring the Variability of Associations between Neighborhood Exposures across Two Nested Spatial Units and Two-Year Smoking Trajectory among Young Adults," IJERPH, MDPI, vol. 13(1), pages 1-18, January.
    14. Joan Hanafin & Luke Clancy, 2020. "A qualitative study of e-cigarette use among young people in Ireland: Incentives, disincentives, and putative cessation," PLOS ONE, Public Library of Science, vol. 15(12), pages 1-20, December.

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