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Prevention of cigarette smoking through mass media intervention and school programs

Author

Listed:
  • Flynn, B.S.
  • Worden, J.K.
  • Secker-Walker, R.H.
  • Badger, G.J.
  • Geller, B.M.
  • Costanza, M.C.

Abstract

Objectives. In this study we tested the ability of mass media interventions to enhance the efficacy of school cigarette smoking prevention programs. Methods. For 4 years, students in one pair of communities received media interventions and school programs that had common educational objectives. Students in a matched pair of communities received only the school programs. The combined cohort of 5458 students was surveyed at baseline in grades 4, 5, and 6 and was followed up annually for 4 years. Results. Significant reductions in reported smoking, along with consistent effects on targeted mediating variables, were observed for the media-and- school group. For cigarettes per week the reduction was 41% (2.6 vs 4.4); for smoking cigarettes yesterday the reduction was 34% (8.6% vs 13.1%); and for smoking in the past week the reduction was 35% (12.8% vs 19.8%). No effects were observed for substance use behaviors not targeted by the interventions. Conclusions. These results provide evidence that mass media interventions are effective in preventing cigarette smoking when they are carefully targeted at high-risk youths and share educational objectives with school programs.

Suggested Citation

  • Flynn, B.S. & Worden, J.K. & Secker-Walker, R.H. & Badger, G.J. & Geller, B.M. & Costanza, M.C., 1992. "Prevention of cigarette smoking through mass media intervention and school programs," American Journal of Public Health, American Public Health Association, vol. 82(6), pages 827-834.
    • Handle: RePEc:aph:ajpbhl:1992:82:6:827-834_7
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    Cited by:

    1. Ji Yan & Sally Brocksen, 2013. "Adolescent risk perception, substance use, and educational attainment," Journal of Risk Research, Taylor & Francis Journals, vol. 16(8), pages 1037-1055, September.
    2. Yang, Zhiyong & Floyd, Kristopher & Tanner, John F., 2019. "Effects of antismoking messages from media on adolescent smoking: The roles of family, school, and culture," Journal of Business Research, Elsevier, vol. 103(C), pages 222-231.
    3. Joseph Arbiol & Pedcris M. Orencio & November Romena & Hisako Nomura & Yoshifumi Takahashi & Mitsuyasu Yabe, 2016. "Knowledge, Attitude and Practices towards Leptospirosis among Lakeshore Communities of Calamba and Los Baños, Laguna, Philippines," Agriculture, MDPI, vol. 6(2), pages 1-12, April.
    4. Wakefield, Melanie A PhD & Chaloupka, Frank J. PhD, 1999. "Effectiveness of Comprehensive Tobacco Control Programs in Reducing Teenage Smoking: A Review," University of California at San Francisco, Center for Tobacco Control Research and Education qt46n6b9mv, Center for Tobacco Control Research and Education, UC San Francisco.
    5. Ribisl, Kurt M. & Walton, Maureen A. & Mowbray, Carol T. & Luke, Douglas A. & Davidson, William S. & Bootsmiller, Bonnie J., 1996. "Minimizing participant attrition in panel studies through the use of effective retention and tracking strategies: Review and recommendations," Evaluation and Program Planning, Elsevier, vol. 19(1), pages 1-25, February.

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