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The disclosure of celebrity HIV infection: Its effects on public attitudes

Author

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  • Kalichman, S.C.
  • Hunter, T.L.

Abstract

Objectives. Despite the magnitude of the acquired immunodeficiency syndrome (AIDS) epidemic, studies have shown low levels of public concern about human immunodeficiency virus (HIV)/AIDS. We investigated the effects of celebrity disclosure of HIV infection on the AIDS-related perceptions of urban men. Methods. Measures of AIDS-related perceptions were collected from 361 men waiting for mass transportation in downtown Chicago; 252 were assessed at three time points prior to and 109 were assessed at two time points after professional basketball star Earvin 'Magic' Johnson's disclosure of his HIV infection. Results. Significant increases in concern about AIDS, interest in AIDS information, and talking with friends about AIDS occurred after celebrity disclosure of HIV infection. Conclusions. Celebrity disclosure of HIV seropositivity demonstrated a marked change in AIDS-related perceptions among the men surveyed. Changes in awareness due to celebrity disclosure may lead to increased readiness to reduce risk and could be viewed as a window of opportunity for HIV prevention efforts.

Suggested Citation

  • Kalichman, S.C. & Hunter, T.L., 1992. "The disclosure of celebrity HIV infection: Its effects on public attitudes," American Journal of Public Health, American Public Health Association, vol. 82(10), pages 1374-1376.
    • Handle: RePEc:aph:ajpbhl:1992:82:10:1374-1376_5
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    Cited by:

    1. Chaudoir, Stephenie R. & Fisher, Jeffrey D. & Simoni, Jane M., 2011. "Understanding HIV disclosure: A review and application of the Disclosure Processes Model," Social Science & Medicine, Elsevier, vol. 72(10), pages 1618-1629, May.
    2. Beatriz Casais & João F. Proença, 2010. "Inhibitions and implications associated with celebrity participation in social marketing programs focusing on HIV prevention: an exploratory research," FEP Working Papers 360, Universidade do Porto, Faculdade de Economia do Porto.
    3. Hannah Farrimond, 2023. "Stigma Mutation: Tracking Lineage, Variation and Strength in Emerging COVID-19 Stigma," Sociological Research Online, , vol. 28(1), pages 171-188, March.
    4. Alexander Cardazzi & Joshua C. Martin & Zachary Rodriguez, 2023. "Information shocks and celebrity exposure: The effect of “Magic” Johnson on AIDS diagnoses and mortality in the U.S," Health Economics, John Wiley & Sons, Ltd., vol. 32(9), pages 2047-2079, September.
    5. Alexander Cardazzi & Joshua Martin & Zachary Rodriguez, 2021. "Information Avoidance and Celebrity Exposure: The Effect of "Magic" Johnson on AIDS Diagnoses and Mortality in the U.S," Working Papers 21-04, Department of Economics, West Virginia University.
    6. Priscila Biancovilli & Lilla Makszin & Faten Amer & Alexandra Csongor, 2022. "Celebrities and Breast Cancer: A Multidimensional Quali-Quantitative Analysis of News Stories Shared on Social Media," IJERPH, MDPI, vol. 19(15), pages 1-10, August.

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